{"id":232155,"date":"2026-04-06T13:22:39","date_gmt":"2026-04-06T18:22:39","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&p=232155"},"modified":"2026-04-06T13:29:43","modified_gmt":"2026-04-06T18:29:43","slug":"how-to-write-a-winning-brand-positioning-statement","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/virtual-training\/how-to-write-a-winning-brand-positioning-statement\/","title":{"rendered":"How to Write a Winning Brand Positioning Statement"},"content":{"rendered":"\n
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Positioning to Win Hearts and Minds<\/h2>\n\n\n\n

Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can\u2019t be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides overall equity-building over time, brand-building efforts quickly become splintered, ineffective, and at their worst can even erode a brand\u2019s equity.<\/p>\n\n\n\n

In this session, you will hone the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications, sets your brand up for effective long-term strategy and innovation, and helps win the competitive battle in the minds of customers. <\/p>\n\n\n\n

Even if you already have a positioning statement, this session will refresh your writing skills and also give you new tools to assess and improve your existing statement. If you are in an agency role, you will not only learn frameworks to use in your agency, but you\u2019ll also learn key language and concepts you can use to work better with your clients.
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Online | August 4, 2026 | 10:00 a.m. – 1:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Key Takeaways<\/h2>\n\n\n\n