{"id":218996,"date":"2026-01-16T09:59:27","date_gmt":"2026-01-16T15:59:27","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&p=218996"},"modified":"2026-01-21T10:45:07","modified_gmt":"2026-01-21T16:45:07","slug":"building-a-marketing-strategy-in-the-age-of-ai","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/virtual-training\/building-a-marketing-strategy-in-the-age-of-ai\/","title":{"rendered":"Building a Marketing Strategy in the Age of AI"},"content":{"rendered":"\n
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From Strategy to Systems: How Modern Marketing Actually Delivers<\/strong><\/strong><\/h2>\n\n\n\n

Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution.<\/p>\n\n\n\n

The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train systems, meet modern customer expectations, and deliver real-time outcomes.<\/p>\n\n\n\n

Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.<\/p>\n\n\n\n

You’ll learn:
> Why the old strategy playbook is broken (and what comes next)
> The new operating model: From plans to trained systems
> The SPOT \u2192 BUILD \u2192 TEST \u2192 SCALE framework in action
> Real examples: Sales enablement, content, GTM execution
> How to start training your systems
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Online | April 21, 2026 | 10:00 a.m. – 12:00 p.m. Central Time<\/em><\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Key Takeaways<\/h2>\n\n\n\n