{"id":218486,"date":"2026-01-14T08:15:23","date_gmt":"2026-01-14T14:15:23","guid":{"rendered":"https:\/\/www.ama.org\/?page_id=218486"},"modified":"2026-04-02T09:01:03","modified_gmt":"2026-04-02T14:01:03","slug":"ama-symposium-for-the-marketing-of-higher-education-call-for-proposals","status":"publish","type":"page","link":"https:\/\/www.ama.org\/ama-symposium-for-the-marketing-of-higher-education-call-for-proposals\/","title":{"rendered":"AMA Symposium for the Marketing of Higher Education Call for Proposals"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide is-style-default aligncenter\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2668\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/AMA-Symposium-for-Higher-Education-2025-Mark-Campbell-Productions-602.jpg?fit=4000%2C2668&#038;resize=4000%2C2668\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"object-position: 52% 48%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-call-for-proposals-2026-ama-symposium-for-the-marketing-of-higher-education\">Call for Proposals: 2026 AMA Symposium for the Marketing of Higher Education<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amahighered2026.exordo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SUBMIT YOUR PROPOSAL<\/a><\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Influence the Future of the Higher Education Marketing Community<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>The American Marketing Association invites you to join the conversation and engage with your community as a conference presenter at the <a href=\"https:\/\/www.ama.org\/events\/conference\/2026-ama-symposium-for-the-marketing-of-higher-education\/\" target=\"_blank\" rel=\"noreferrer noopener\">2026 AMA Symposium for the Marketing of Higher Education<\/a>. As the leading (and largest) annual conference dedicated to advancing the higher education marketing field, the Symposium is an opportunity for marketers to share, connect, and learn. Whether new to the industry, a mid-career professional, or a senior leader, the Symposium\u2019s content is structured to help higher-ed marketers of all levels build strong brands, drive revenue, engage audiences, support career and team growth, and move our institutions and industry forward.<\/p>\n\n\n\n<p>Joining us as a conference presenter is an opportunity to share content that will strengthen the profession of higher education marketing, expand your network through an audience of peers, and raise your institution&#8217;s or company&#8217;s visibility. Sessions must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on critical topics in higher ed marketing<\/li>\n\n\n\n<li>Demonstrate measurable impact and leadership<\/li>\n\n\n\n<li>Provide practical solutions and examples.<\/li>\n\n\n\n<li>Engage, inspire, and motivate<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-beige-100-background-color has-background\">All sessions will be in-person <strong>November 8-11, 2026<\/strong>, in <strong>Greater Denver, CO<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.ama.org\/ama-symposium-for-the-marketing-of-higher-education-call-for-proposals\/#your-proposals-role\">Your Proposal&#8217;s Role<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/ama-symposium-for-the-marketing-of-higher-education-call-for-proposals\/#tracks\">Suggested Topics by Track<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.ama.org\/ama-symposium-for-the-marketing-of-higher-education-call-for-proposals\/#requirements\">Proposal Requirements<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/ama-symposium-for-the-marketing-of-higher-education-call-for-proposals\/#speakers\">Speakers<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.ama.org\/ama-symposium-for-the-marketing-of-higher-education-call-for-proposals\/#timelines\">Timelines + Webinar Recording<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/ama-symposium-for-the-marketing-of-higher-education-call-for-proposals\/#faqs\">FAQs<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-featured-alt\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2801\" height=\"1461\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-114-3.jpg?w=1024&#038;resize=2801%2C1461\" alt=\"\" class=\"wp-image-147339 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-114-3.jpg?w=2801 2801w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-114-3.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-114-3.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-114-3.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-114-3.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-114-3.jpg?w=2048 2048w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-114-3.jpg?w=600 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Call for Proposals Due:<\/strong> Monday, April 20 at 11:59 PM ET<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decisions Sent: <\/strong>End of June (Selected proposals will be notified)<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"your-proposals-role\">Your Proposal&#8217;s Role in the Higher Ed Marketing Industry<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons.png?w=150&#038;resize=150%2C150\" alt=\"\" class=\"wp-image-150816\" style=\"width:150px;height:auto\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons.png?w=100 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Address critical conversations<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-1.png?w=150&#038;resize=150%2C150\" alt=\"\" class=\"wp-image-150817\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-1.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-1.png?w=100 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Inspire leaders<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-2.png?w=150&#038;resize=150%2C150\" alt=\"\" class=\"wp-image-150818\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-2.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-2.png?w=100 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Drive change<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-3.png?w=150&#038;resize=150%2C150\" alt=\"\" class=\"wp-image-150819\" style=\"width:150px;height:auto\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-3.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-3.png?w=100 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Encourage practical application<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-4.png?w=150&#038;resize=150%2C150\" alt=\"\" class=\"wp-image-150820\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-4.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/FY25-Higher-Ed-CFP-Icons-4.png?w=100 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Engage with your community<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"tracks\">Suggested Topics by Track<\/h2>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\"><strong><strong>Leadership &amp; Organization<\/strong><\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Empowering emerging and senior leaders with strategies for their departments, teams, universities, and careers. Topics may include, but are not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Management and leadership development<\/li>\n\n\n\n<li>Leading change<\/li>\n\n\n\n<li>Fostering cross-campus collaboration<\/li>\n\n\n\n<li>Developing best-in-class organizational structures<\/li>\n\n\n\n<li>Building a business case for budget investment<\/li>\n\n\n\n<li>Workplace culture and inclusive excellence&nbsp;&nbsp;<\/li>\n\n\n\n<li>Career advancement strategies<\/li>\n\n\n\n<li>Policy evolution and impact&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Proposals should provide insights into leadership development, communication strategies, organizational management, or career advancement.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>Strategy &amp; Planning<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Developing strategy, frameworks, and big-picture plans that align brand and marketing activities with institutional mission, strategic plans, and\/or business goals. Examples include, but are not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand strategy and planning<\/li>\n\n\n\n<li>Marketing planning and campaign development<\/li>\n\n\n\n<li>Sponsorship and licensing strategies<\/li>\n\n\n\n<li>Audience engagement, accessibility, and inclusive outreach<\/li>\n\n\n\n<li>Budgeting and resource allocation<\/li>\n<\/ul>\n\n\n\n<p>Proposals should highlight how strategy and planning align with and drive institutional change, meet goals and objectives, and engage audiences. <em>This should be strategy-focused, not tactical.<\/em><\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong><strong>Enrollment, Retention &amp; Fundraising<\/strong><\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Driving revenue and audience engagement through campaigns, affinity and awareness building and activities that support institutional enrollment, retention, and fundraising. Topics may&nbsp; include, but are not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising campaigns<\/li>\n\n\n\n<li>CRM utilization<\/li>\n\n\n\n<li>Special events<\/li>\n\n\n\n<li>Culturally responsive and multilingual marketing&nbsp;<\/li>\n\n\n\n<li>Social media&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Proposals should showcase overcoming challenges, innovative approaches, and measurable results in reaching audiences and growth in recruitment, retention, and\/or fundraising.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>Marketing Technologies (MarTech) &amp; AI<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Utilizing technology and AI-driven tools to enhance marketing impact, efficiency, and productivity. Topics may include, but are not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing automation<\/li>\n\n\n\n<li>AI applications in marketing and communications<\/li>\n\n\n\n<li>Analytics and data platforms<\/li>\n\n\n\n<li>Website and campaign optimization<\/li>\n\n\n\n<li>Customer Relationship Management (CRM)<\/li>\n\n\n\n<li>Website and social media tools<\/li>\n\n\n\n<li>Accessibility in web and digital marketing&nbsp;<\/li>\n\n\n\n<li>Emerging MarTech innovations<\/li>\n\n\n\n<li>Workflow optimization<\/li>\n<\/ul>\n\n\n\n<p>Proposals should demonstrate how technology enhances efficiency, streamlines marketing efforts, enables data-driven decision-making, and delivers measurable results, including return on investment.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong><strong>Signals and Shifts<\/strong><\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Exploring what\u2019s next for higher education marketing \u2014 and how campuses are responding <em>now. <\/em>This theme invites proposals that examine emerging forces shaping higher education and the marketing communication strategies needed to navigate them. Topics may include (but are not limited to):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Political, regulatory, and industry shifts affecting higher education<\/li>\n\n\n\n<li>Cultural, demographic, and generational change<\/li>\n\n\n\n<li>New marketing models, tools, and technologies<\/li>\n\n\n\n<li>Risk-taking, experimentation, innovation, and calculated risk-taking<\/li>\n<\/ul>\n\n\n\n<p>Proposals should encourage expansive thinking \u2014 offering new ways to interpret change, imagine what\u2019s possible, and help institutions prepare for what\u2019s emerging, even when the path forward isn\u2019t fully defined.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>Research &amp; Impact<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Leveraging data-driven processes and tools to gain audience insights, assess performance, refine strategies, and initiate action. Topics may include, but are not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand and market research<\/li>\n\n\n\n<li>Competitive analysis<\/li>\n\n\n\n<li>Audience segmentation<\/li>\n\n\n\n<li>Campaign testing strategies<\/li>\n<\/ul>\n\n\n\n<p>Proposals should demonstrate informed and effective decision-making while outlining the process undertaken, insights gathered, actions implemented, and measurable impacts achieved.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>Branding &amp; Content<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Showcasing the creative and tangible ways an institution\u2019s brand position, experience and value proposition are brought to life through compelling brand campaigns, content, and storytelling. Topics may&nbsp; include, but are not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rebranding campaign&nbsp;<\/li>\n\n\n\n<li>Social media marketing<\/li>\n\n\n\n<li>Video strategy<\/li>\n\n\n\n<li>Content strategy<\/li>\n\n\n\n<li>Publications<\/li>\n\n\n\n<li>Digital marketing&nbsp;<\/li>\n\n\n\n<li>Brand Experience<\/li>\n<\/ul>\n\n\n\n<p>Proposals should celebrate creativity while demonstrating effective tactics and results for engaging audiences with an institution\u2019s brand. <em>This can be more tactically-focused and emphasize creativity.<\/em><\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong><strong>Reputation &amp; Communications<\/strong><\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Shaping and defending institutional reputation through strategic communication, media relations, and thought leadership. Topics may include, but are not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic communications strategy, planning, and reporting&nbsp;<\/li>\n\n\n\n<li>Thought leadership and executive communications&nbsp;<\/li>\n\n\n\n<li>Media strategies (new and legacy)<\/li>\n\n\n\n<li>Social media strategy and impact reporting&nbsp;<\/li>\n\n\n\n<li>Marketing and communications intersections<\/li>\n\n\n\n<li>Amplifying student and faculty voices<\/li>\n\n\n\n<li>Institutional reputation management<\/li>\n\n\n\n<li>Navigating policy, political and industry challenges&nbsp;<\/li>\n\n\n\n<li>Crisis planning, response, and measurement<\/li>\n<\/ul>\n\n\n\n<p>Proposals should explore strategies and initiatives for building and shaping institutional reputation, navigating challenges, and\/or engaging in topics impacting an institution or the entire industry.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"requirements\">All Proposals <span style=\"text-decoration: underline;\">Must<\/span> Include:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clear and engaging session title (8 words maximum)<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">All<\/span> presenter names, titles, and affiliations, with contact information, a headshot, and a bio (100-word maximum)<\/li>\n\n\n\n<li>A 100-word summary encapsulating the session and its takeaways. (If selected, this description will be used as the session description.)<\/li>\n\n\n\n<li>A full session description (400 words maximum) describing the goals and objectives of the presentation and demonstrating your mastery of the subject matter. This description of the value to conference participants should be evident and include key learning outcomes or takeaways from the session.<\/li>\n\n\n\n<li>3 clear learning objectives or takeaways with specific, measurable, actionable, realistic, and time-bound language.<\/li>\n\n\n\n<li>Selection of a topic category\/track<\/li>\n\n\n\n<li>Identification of content level<\/li>\n\n\n\n<li>If you have previously presented or will be presenting the submission\u2019s content, including when and at what event. Note: <strong>We prefer submissions to be new\/original content when presented at AMA.<\/strong><\/li>\n\n\n\n<li>Please ensure you are available to present <strong>in-person<\/strong> for workshop formats on Sunday, 11\/8, Monday, 11\/9, Tuesday, 11\/10, or Wednesday, 11\/11, for all other formats submitted.<\/li>\n\n\n\n<li><strong>Presenters with primary employment outside of an institution of higher education must have a co-presenting institutional partner who is actively involved in the content and presentation. Not having an institutional partner included in the submission will result in the rejection of the proposal.<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amahighered2026.exordo.com\/\">SUBMIT YOUR PROPOSAL<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"timelines\">Submitted Proposals Timeline<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monday, February 23: <\/strong>Open for submissions<\/li>\n\n\n\n<li><strong>Monday, April 20 at 11:59 PM ET*:<\/strong> Submissions closed<\/li>\n\n\n\n<li><strong>End of June: <\/strong>Selected proposals will be notified<\/li>\n<\/ul>\n\n\n\n<p><em>*Due to the number of submissions received in 2025, we do not anticipate extending the proposal deadline.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/46387974.fs1.hubspotusercontent-na1.net\/hubfs\/46387974\/Call%20for%20Proposals%20-%202026%20AMA%20Symposium%20for%20the%20Marketing%20of%20Higher%20Education.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/04\/2026-CFP-Webinar-Information-Session.pdf\">DOWNLOAD WEBINAR SLIDE DECK<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"deadlines\">Selected Proposals Timeline<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Friday, July 10:<\/strong> Final abstracts and speakers are due<\/li>\n\n\n\n<li><strong>Friday, September 11:<\/strong> Presentation drafts are due for review by the committee<\/li>\n\n\n\n<li><strong>Friday, October 23:<\/strong> Final presentation decks are due<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-130.jpg?resize=1024%2C683\" alt=\"\" class=\"wp-image-150838\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-130.jpg?w=4000 4000w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-130.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-130.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-130.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-130.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-130.jpg?w=2048 2048w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-130.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-130.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-715.jpg?resize=1024%2C683\" alt=\"\" class=\"wp-image-150839\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-715.jpg?w=4000 4000w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-715.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-715.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-715.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-715.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-715.jpg?w=2048 2048w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-715.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-715.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-653.jpg?resize=1024%2C683\" alt=\"\" class=\"wp-image-150840\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-653.jpg?w=4000 4000w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-653.jpg?w=300 300w, 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\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"speakers\">We&#8217;re Seeking Stellar Speakers<\/h2>\n\n\n\n<p>Speakers can be&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketers and communicators of all levels at colleges, universities, and graduate, professional, and specialized schools<\/li>\n\n\n\n<li>Diversity and inclusion leadership\/subject matter experts<\/li>\n\n\n\n<li>University leaders and policymakers<\/li>\n\n\n\n<li>CMOs and CCOs at colleges and universities<\/li>\n\n\n\n<li>Research and planning specialists<\/li>\n\n\n\n<li>Industry experts who can lead or facilitate engaging discussion<\/li>\n\n\n\n<li>Agencies, consultants, and solution providers with experience serving higher education* <em>(Presenters with primary employment outside of an institution of higher education must have a co-presenting institutional partner who is actively involved in the content and presentation. Not having an institutional partner included in the submission will result in the rejection of the proposal.)<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"how-are-proposals-selected\">Formats<\/h2>\n\n\n\n<p><strong>Breakout sessions<\/strong> will be 50-minute presentations with up to three speakers for presentations, up to three presenters for panel discussions, and a facilitator\/moderator for panel discussions. They should include a presentation\/panel and time for question and answer.<\/p>\n\n\n\n<p><strong>Workshops <\/strong>will be 120 minutes with up to 3 facilitators. These should be focused on skill building with a clear focus on learning takeaways.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\">FAQs<\/h2>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">How are proposals selected?<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Each proposal is peer-reviewed and selected by planning committee members with a primary responsibility to curate high-quality content. No more than one proposal from the same organization will be selected, but multiple submissions are permitted.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">How will I be notified if my submission was selected?<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>The primary author of each submission will be notified by email, sent through the Ex-Ordo platform, if their submission was accepted or declined. After June 24, you will also be able to log into the platform to view the status of your submission.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Will I be notified if my submission was not selected?<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>You will receive an email notification sent through the Ex-Ordo platform if your submission is not selected. You will also be able to log into the platform to view the status of your submission after June 26.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">What are the requirements to submit a proposal?\u00a0<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>You can see the <a href=\"https:\/\/www.ama.org\/ama-symposium-for-the-marketing-of-higher-education-call-for-proposals\/#requirements\">full list of requirements here.<\/a><\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Can I submit more than one proposal?\u00a0<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Yes, you can submit more than one proposal. However, given the volume of submissions received and the desire for a wide variety of content, we will only select a speaker\/institution once per programming format. No more than 3 proposal submissions.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Will there be a virtual option for presenting?\u00a0<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>No. All sessions will be presented in person at the conference in November.&nbsp;<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">How will rooms be set for presentations?\u00a0<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>The AMA partners with the event hotel to program each room for optimized seating. In general, breakout sessions and fireside chats will be held in theater style, and workshops will be held in classroom style. This is subject to change.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">What is the A\/V set-up in each room?\u00a0<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>AMA will provide a standard a\/v set up in each room, including a screen, projector, slide advancer, one PC\/Windows laptop, and microphones. If you wish to present from an Apple laptop, you must provide your own and supply the necessary dongle.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">If I am selected to present, must I register for the conference?\u00a0<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Yes. All speakers must register for the conference. One complimentary speaker registration will be provided per session, and additional speakers must register through the website.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">What materials do I need to provide?\u00a0<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Presenters are responsible for the concept, creation, and execution of their presentation. Presentation decks will be provided to conference attendees through the conference app. Please ensure you are prepared to share the content of your presentation.&nbsp;<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Who reviews the presentation materials?\u00a0<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>The planning committee will review and approve all presentations before the conference starts.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n\n\n\n<p><em>If you have any questions, please reach out to Elise Melendez, Director of Professional Communities at the American Marketing Association, at emelendez@ama.org.<\/em><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Influence the Future of the Higher Education Marketing Community The American Marketing Association invites you to join the conversation and engage with your community as a conference presenter at the 2026 AMA Symposium for the Marketing of Higher Education. As the leading (and largest) annual conference dedicated to advancing the higher education marketing field, the [&hellip;]<\/p>\n","protected":false},"author":134182,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","sponsor_label":"","hide_title":["hide"],"hide_author":[]},"ama_format_tax":[],"ama_cohort":[],"ama_topic_tax":[],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[134466],"class_list":["post-218486","page","type-page","status-publish","hentry"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"Page"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - 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