{"id":216170,"date":"2026-01-09T09:57:25","date_gmt":"2026-01-09T15:57:25","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&#038;p=216170"},"modified":"2026-03-10T15:46:23","modified_gmt":"2026-03-10T20:46:23","slug":"2026-trends-report","status":"publish","type":"ama_marketing_news","link":"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/","title":{"rendered":"2026 Future Trends in Marketing Report"},"content":{"rendered":"\n<p>The American Marketing Association&#8217;s 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next five to ten years. Developed through a modified Delphi process with input from over 30 marketing professionals, the report offers evidence-based guidance on how marketers and brands can adapt to each trend. The findings emphasize that while AI will automate much of transactional marketing, human creativity, cultural fluency, and authentic storytelling will become the primary differentiators for brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-five-trends\">Top Five Trends<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The Age of Autonomous Agents<\/li>\n\n\n\n<li>Consumer Discovery Shifts to Scroll<\/li>\n\n\n\n<li>Portfolio Careers and the Liquid Workforce<\/li>\n\n\n\n<li>Innovation Imperative in Sustainability<\/li>\n\n\n\n<li>Building Brand Trust in a Fragmented World<\/li>\n<\/ol>\n\n\n\n<p>Short on time? Get the report highlights in the <a href=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/Executive_Summary-AMA-2026-Future_Trends_in_Marketing.pdf\">Executive Summary<\/a>.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t<div class=\"roleblock\" style=\"background-color: #f3f2ee;color: #ffffff;\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/myama.my.site.com\/services\/oauth2\/authorize?response_type=code&amp;client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&amp;redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&amp;state=https%3A%2F%2Fwww.ama.org%2Fmarketing-news%2F2026-trends-report\">LOGIN AS A MEMBER TO DOWNLOAD<\/a><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-grey-900-color has-text-color has-link-color wp-elements-0ca98ebc304194fdb091ddca61483415\">Not a member? <a href=\"https:\/\/www.ama.org\/ama-member-benefits\/\">Explore membership<\/a> or <a href=\"https:\/\/resources.ama.org\/2026-trends-report-nm\">enter your details to download the report<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\t<\/div>\n\t\n\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tMore Original Research\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card post has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/01\/2025-AMA-SkillsReport-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Research Report\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/01\/31\/2025-marketing-skills-report\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tThe Skills Marketers Need in 2025 and Beyond\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card marketing_news has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/08\/US-Map.png?resize=486%2C365\" class=\"card__img\" alt=\"U.S. Map\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Marketing News\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/marketing-news\/best-cities-in-the-u-s-to-launch-a-marketing-career-in-2025\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBest Cities in the U.S. to Launch a Marketing Career in 2025\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><br><\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card marketing_news has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/08\/Graduate-in-cap-and-gown.png?resize=486%2C365\" class=\"card__img\" alt=\"College graduate in cap and gown\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Marketing News\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/marketing-news\/considering-a-marketing-major\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tConsidering a Marketing Major? Essential Facts for Prospective Students\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tLevel Up in 2026\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card event has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/Elevate-Your-Video-Content-From-Concept-to-Creation.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M7.301 2c-.4 0-.723.324-.723.723v1.205H3.446c-.665 0-1.205.54-1.205 1.205v15.662c0 .664.54 1.205 1.205 1.205h17.108c.665 0 1.205-.54 1.205-1.205V5.133c0-.665-.54-1.205-1.205-1.205h-2.891V2.723a.723.723 0 0 0-1.446 0v1.205H8.024V2.723c0-.4-.324-.723-.723-.723zm8.916 3.373H8.024v1.205a.723.723 0 1 1-1.446 0V5.373H3.687v3.374h16.626V5.373h-2.65v1.205a.723.723 0 0 1-1.446 0V5.373zM3.687 20.554h16.626V10.193H3.687v10.361zm11.084-4.096H9.47a.723.723 0 0 0 0 1.446h5.301a.723.723 0 1 0 0-1.446zM9.47 13.084h5.301a.723.723 0 1 1 0 1.446H9.47a.723.723 0 1 1 0-1.446z\" clip-rule=\"evenodd\" \/><\/svg> LIVE ONLINE\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/bootcamp\/elevate-your-video-content-from-concept-to-creation-mar2026\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tElevate Your Video Content: From Concept to Creation\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><br><\/p>\n\t\t\n\t\t\t\t<div class=\"card__footer\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<p class=\"event-details__date-time has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"startDate\" content=\"2026-03-31T00:00:00-05:00\">\n\t\t\t\t\t\t\tMarch 31 &#8211; May 12, 2026 \t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"event-details__location has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"addressLocality\">\n\t\t\t\t\t\tOnline | 6 Weeks | Small Group Learning\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card event has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/Marketing-Strategy_Web-Card-620x466-1.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M18.528 5.196h1.21c.402 0 .727.325.727.727v15.35a.726.726 0 0 1-.727.727H6.324A2.327 2.327 0 0 1 4 19.675V4.325A2.327 2.327 0 0 1 6.324 2h11.478c.4 0 .726.325.726.726v2.47zm-1.453-1.743H6.325a.883.883 0 0 0-.872.871c0 .497.375.872.871.872h10.751V3.453zM6.325 20.547h12.687V6.65H12.91v6.586a.726.726 0 0 1-1.1.622l-1.515-.912-1.513.912a.726.726 0 0 1-1.102-.622V6.649H6.324a2.38 2.38 0 0 1-.871-.163v13.19c0 .472.399.871.871.871zM9.132 6.65v5.3l.787-.474a.726.726 0 0 1 .75 0l.788.474v-5.3H9.133z\" clip-rule=\"evenodd\" \/><\/svg> Virtual Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/virtual-training\/building-a-marketing-strategy-in-the-age-of-ai\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBuilding a Marketing Strategy in the Age of AI\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><\/p>\n\t\t\n\t\t\t\t<div class=\"card__footer\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<p class=\"event-details__date-time has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"startDate\" content=\"2026-04-21T10:00:00-05:00\">\n\t\t\t\t\t\t\tApril 21, 2026 10:00 AM &#8211; 12:00 PM CDT\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"event-details__location has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"addressLocality\">\n\t\t\t\t\t\tOnline | 2 Hours\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card event has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/AI-Workshop-Series_AUG_Web-Card-620x466-2.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M7.301 2c-.4 0-.723.324-.723.723v1.205H3.446c-.665 0-1.205.54-1.205 1.205v15.662c0 .664.54 1.205 1.205 1.205h17.108c.665 0 1.205-.54 1.205-1.205V5.133c0-.665-.54-1.205-1.205-1.205h-2.891V2.723a.723.723 0 0 0-1.446 0v1.205H8.024V2.723c0-.4-.324-.723-.723-.723zm8.916 3.373H8.024v1.205a.723.723 0 1 1-1.446 0V5.373H3.687v3.374h16.626V5.373h-2.65v1.205a.723.723 0 0 1-1.446 0V5.373zM3.687 20.554h16.626V10.193H3.687v10.361zm11.084-4.096H9.47a.723.723 0 0 0 0 1.446h5.301a.723.723 0 1 0 0-1.446zM9.47 13.084h5.301a.723.723 0 1 1 0 1.446H9.47a.723.723 0 1 1 0-1.446z\" clip-rule=\"evenodd\" \/><\/svg> Event\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/bootcamp\/transform-your-marketing-with-ai-hands-on-workshop-series-june2026\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tTransform Your Marketing with AI: Hands-On Workshop Series\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><\/p>\n\t\t\n\t\t\t\t<div class=\"card__footer\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<p class=\"event-details__date-time has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"startDate\" content=\"2026-06-08T00:00:00-05:00\">\n\t\t\t\t\t\t\tJune 8-29, 2026 \t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"event-details__location has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"addressLocality\">\n\t\t\t\t\t\t4 Weeks | Online\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h2>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">How was the 2026 Future Trends in Marketing Report created?<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>This report used a modified Delphi process combined with elements from the Institute for the Future&#8217;s foresight methodology, bringing together over 30 marketing professionals from May to August 2025. The panelists, selected for their diverse expertise and backgrounds, participated in strategic foresight training, independently nominated trends, engaged in multiple rounds of voting and discussion, and examined future scenarios using the STEEP framework (considering social, technological, economic, environmental, and political factors). Throughout the process, they provided evidence-based insights to forecast how marketing might evolve over the next five to ten years, and what marketers and brands should do now to stay ahead.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Who contributed to the 2026 Future Trends in Marketing Report?<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>The marketing trends were nominated and selected by a panel of volunteer marketing professionals. This Foresight Panel comprised marketing practitioners and thought leaders primarily from North America, with additional global representation. The AMA selected applicants based on their experience and expertise in marketing, with an emphasis on those in senior leadership roles. Selection decisions were also made with the goal of bringing together varied perspectives spanning multiple industries, personal backgrounds, functional specialties, company sizes, and employment contexts (in-house versus agency, B-to-B versus B-to-C). All panelists were practitioners working in or closely with marketing teams, and some also brought their perspective as academic researchers, marketing educators, and graduate marketing students. Panelists came from organizations such as Google, Densu, Ogilvy, Uber, NYU, and UNC Health. A full list of panelists with their affiliations is available in the downloadable report.<\/p>\n\n\n\n<p>Jen OBrien, Director for Research and Innovation at the AMA, was the lead researcher, panel facilitator, and report writer. Additional writing support came from Amy Gwiazdowski, VP of Communications at AMA, and Latha Sarathy, Founder and CEO of SALIENT HQ.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">What makes the AMA 2026 Future Trends in Marketing Report different from other trends reports?<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Most trends reports aggregate survey data to surface what&#8217;s popular right now. The AMA&#8217;s 2026 Future Trends in Marketing report takes another approach, and that&#8217;s by design. Rather than running a single survey and averaging the results, the AMA brought together more than 30 marketing professionals and trained them in strategic foresight methodology. Panelists were asked not just what they&#8217;re observing today, but which signals are already quietly reshaping the profession and what the marketing landscape might look like in five to ten years as those signals become the new norm.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The American Marketing Association&#8217;s 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next five to ten years. Developed through a modified Delphi process with input from over 30 marketing professionals, the report offers evidence-based guidance on how marketers and brands can adapt to each trend. The [&hellip;]<\/p>\n","protected":false},"author":215199,"featured_media":216183,"template":"","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","sponsor_label":"no","hide_title":[],"hide_author":[]},"ama_format_tax":[165124],"ama_cohort":[],"ama_marketing_news_issue":[],"ama_topic_tax":[516,29,49,54,120],"ama_cost_tax":[165132,165133],"ama_delivery_tax":[],"coauthors":[167680],"class_list":["post-216170","ama_marketing_news","type-ama_marketing_news","status-publish","has-post-thumbnail","hentry","ama_format_tax-article","ama_topic_tax-artificial-intelligence","ama_topic_tax-career-growth","ama_topic_tax-leadership","ama_topic_tax-marketing-strategy","ama_topic_tax-social-media","ama_cost_tax-free-for-all","ama_cost_tax-free-for-members"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/FY26-TRENDS-REPORT-LANDING-PG-1360px.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"read","label":"Marketing News"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2026 Future Trends in Marketing Report<\/title>\n<meta name=\"description\" content=\"The American Marketing Association&#039;s 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next five to ten years. 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The findings emphasize that while AI will automate much of transactional marketing, human creativity, cultural fluency, and authentic storytelling will become the primary differentiators for brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Future Trends in Marketing Report\" \/>\n<meta property=\"og:description\" content=\"The American Marketing Association&#039;s 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next The American Marketing Association&#039;s 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next five to ten years. Developed through a modified Delphi process with input from over 30 marketing professionals, the report offers evidence-based guidance on how marketers and brands can adapt to each trend. The findings emphasize that while AI will automate much of transactional marketing, human creativity, cultural fluency, and authentic storytelling will become the primary differentiators for brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/\" \/>\n<meta property=\"og:site_name\" content=\"American Marketing Association\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmericanMarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T20:46:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/FY26-TRENDS-REPORT-LANDING-PG-1360px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"The American Marketing Association&#039;s 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next\" \/>\n<meta name=\"twitter:site\" content=\"@ama_marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"Report\"],\"@id\":\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/\"},\"author\":{\"name\":\"Jen OBrien\",\"@id\":\"https:\/\/www.ama.org\/#\/schema\/person\/fa9cb3eaa99ab4a002621a0b72133e69\"},\"headline\":\"2026 Future Trends in Marketing Report\",\"datePublished\":\"2026-01-09T15:57:25+00:00\",\"dateModified\":\"2026-03-10T20:46:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/\"},\"wordCount\":519,\"publisher\":{\"@id\":\"https:\/\/www.ama.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/FY26-TRENDS-REPORT-LANDING-PG-1360px.png?fit=1360%2C550\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/\",\"url\":\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/\",\"name\":\"2026 Future Trends in Marketing Report\",\"isPartOf\":{\"@id\":\"https:\/\/www.ama.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/FY26-TRENDS-REPORT-LANDING-PG-1360px.png?fit=1360%2C550\",\"datePublished\":\"2026-01-09T15:57:25+00:00\",\"dateModified\":\"2026-03-10T20:46:23+00:00\",\"description\":\"The American Marketing Association's 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next five to ten years. 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