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Register Now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Digital Engagement Benchmarks for 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-engagement-benchmarks-for-2026","to_ping":"","pinged":"","post_modified":"2026-04-09 13:31:39","post_modified_gmt":"2026-04-09 18:31:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=231509","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":230673,"post_author":"110977","post_date":"2026-03-25 13:34:21","post_date_gmt":"2026-03-25 18:34:21","post_content":"<!-- wp:paragraph -->\n<p>Join us for Cvent's highly anticipated annual webinar as we unveil the transformative trends shaping the event and hospitality landscape in 2026. Designed for event organizers and marketers, this session will keep you ahead in an ever-evolving industry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our 2026 Trends campaign, supported by Cvent platform intelligence, research, and third-party data, translates key shifts into a compelling narrative. Packed with practical strategies and expert insights, this webinar equips you with the knowledge to make your 2026 events innovative, impactful, and future-ready.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Register now to secure your spot and stay ahead in the dynamic world of events!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//e95KYw?RefId=CTA2\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"2026 Event Trends","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2026-event-trends","to_ping":"","pinged":"","post_modified":"2026-03-25 13:34:24","post_modified_gmt":"2026-03-25 18:34:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=230673","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":232075,"post_author":"110977","post_date":"2026-04-06 09:43:44","post_date_gmt":"2026-04-06 14:43:44","post_content":"<!-- wp:paragraph -->\n<p>Firmographic filters tell you who looks like a customer. They do not tell you who is actively researching, comparing vendors, or ready to engage right now. That gap is where ABM budget goes to die, and when conversion rates suffer, sales stops trusting the list entirely. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If sales is ignoring your account lists and your campaign ROI is hard to defend, the problem is not your strategy. It is the data underneath it. We will show you exactly how buyer intent signals transform ABM from a targeting exercise into a revenue engine, covering everything from account selection to activation timing to messaging that meets buyers where they are. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Walk away with:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>A framework for replacing static firmographic lists with intent-backed account selection\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Clear triggers for knowing when to activate campaigns, escalate to sales, or pull back spend<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Messaging strategies built around the specific topics your target accounts are consuming right now\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>A data foundation that makes ABM pipeline attribution defensible in any budget review\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>A concrete approach to rebuilding sales confidence in marketing-sourced account lists<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//z04ZM3?RefId=CTA2\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"AI-Powered ABM That Targets Accounts Ready to Buy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-powered-abm-that-targets-accounts-ready-to-buy","to_ping":"","pinged":"","post_modified":"2026-04-06 09:44:53","post_modified_gmt":"2026-04-06 14:44:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=232075","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":231778,"post_author":"110977","post_date":"2026-04-02 12:17:48","post_date_gmt":"2026-04-02 17:17:48","post_content":"<!-- wp:paragraph -->\n<p>Every marketing educator is asking the same question right now: how do I prepare students for a discipline that AI is fundamentally reshaping? The tools are evolving faster than any syllabus can keep up with, and the line between what students should learn to do themselves and what they should learn to do with AI is far from settled.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This session offers a practical framework for the AI competencies that matter most in marketing today\u2014drawn from both academic and industry perspectives\u2014and three concrete approaches for building them into your courses next semester. The session includes a live demo of an AI marketing simulation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>A clear framework for the AI marketing skills employers now screen for\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Why traditional assignments and assessments fail to develop these competencies<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Three practical approaches for embedding AI skill-building into your courses next semester \u2014 without starting from scratch<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>A live walkthrough of a Novela\u00a0<a href=https://www.ama.org/"https:////www.novela.ltd//ai-skills-marketing-simulation/">AI marketing simulation<\/a>\u00a0designed to build these skills in the classroom<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available for on-demand for six months.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//bBWAXb?RefId=CTA2\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"How Should We Teach AI Marketing?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-should-we-teach-ai-marketing","to_ping":"","pinged":"","post_modified":"2026-04-02 12:17:51","post_modified_gmt":"2026-04-02 17:17:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=231778","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":232731,"post_author":"231188","post_date":"2026-04-13 08:12:22","post_date_gmt":"2026-04-13 13:12:22","post_content":"<!-- wp:paragraph -->\n<p>The \"AI will change everything\" conversation isn't useful anymore. Marketers know change is coming. What they need is a clearer picture of what to do with that.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>The Customer Engagement Magazine: Human or AI?<\/em> is a new print magazine exploring one of the defining questions in modern marketing, across three lenses: data, personalization, and risk. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before Issue 1 ships in June, we're hosting a live webinar with two guests who are living this conversation from very different angles: an ex-Forrester analyst who has spent over a decade advising enterprise brands on data strategy, and a senior marketing practitioner at a Fortune 500 brand who is navigating AI adoption from inside the firewall.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Specifically, we\u2019ll explore<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Data - <\/strong>Why most personalization problems aren't personalization problems at all, they're data problems. And why the companies winning right now are the ones building an unstructured data strategy alongside the structured one they've had for years.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Personalization - <\/strong>Where the line is between useful and uncomfortable, and how the best brands draw it. We'll talk about zero-party and first-party data, what it means to make the customer the hero of the data exchange, and why your segmentation approach may be holding your AI capabilities back.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Risk - <\/strong>What's actually slowing AI adoption inside large organizations (hint: it's not a lack of enthusiasm). We'll talk about what risk management looks like in practice, why vendors often carry less risk than building in-house, and how teams can start small without stalling permanently.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>What you\u2019ll walk away with:<\/strong> This isn't a panel of futurists. It's a conversation between people doing the work, shaped by what the <em>Human or AI? Magazine<\/em> will explore in depth across its first three issues. You'll leave with a clearer sense of where to start, what to stop debating, and how to bring your organization along.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Webinar airs at 12 PM CST and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////hubs.ly//Q04brF4J0/">REGISTER NOW<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Magazine Sneak Peek: What \u201cHuman or AI?\u201d Looks Like in Practice","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"magazine-sneak-peek-what-human-or-ai-looks-like-in-practice","to_ping":"","pinged":"","post_modified":"2026-04-13 08:12:25","post_modified_gmt":"2026-04-13 13:12:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=232731","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":217722,"post_author":"43028","post_date":"2026-01-07 12:33:40","post_date_gmt":"2026-01-07 18:33:40","post_content":"<!-- wp:paragraph -->\n<p><strong>Registration for this event is free! <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This free virtual conference is built for marketers looking to work <em>with<\/em> AI, not around it. <\/strong>This conference explores how marketing teams can integrate AI into everyday workflows to enhance creativity, efficiency, and decision-making. Through practical sessions, real-world use cases, and expert perspectives, attendees will learn how to responsibly adopt AI tools while maintaining human insight and brand integrity. Walk away with strategies to make AI a true partner in your marketing efforts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Learn how marketers are successfully collaborating with AI across research, content, strategy, and measurement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Gain practical frameworks for integrating AI into workflows without sacrificing creativity or trust<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore real-world use cases that move beyond experimentation to measurable impact<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand ethical considerations and best practices for responsible AI use in marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Leave with actionable ideas to help your team work smarter, faster, and more confidently with AI<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><em>Can\u2019t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!<\/em><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Collaborating with AI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-collaborating-with-ai","to_ping":"","pinged":"","post_modified":"2026-04-10 14:56:07","post_modified_gmt":"2026-04-10 19:56:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=217722","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":225465,"post_author":"110977","post_date":"2026-02-26 14:03:18","post_date_gmt":"2026-02-26 20:03:18","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through October 14th, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Adopting AI responsibly goes beyond innovation\u2014it requires accountability, transparency, and trust. In this webinar, leaders from Adobe and Microsoft explore how organizations can evaluate their current AI maturity and embed responsible AI practices across the enterprise.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, you\u2019ll discover:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How generative AI is creating new opportunities to amplify human creativity.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of AI governance from industry leaders.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>A practical framework for building a scalable, responsible AI foundation.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Adobe\u2019s approach to developing and deploying responsible AI.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//ab1c571d-9d9e-4e9e-84a6-1993894f2283//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Adobe on AI: Building Enterprise-Ready AI Governance","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adobe-on-ai-building-enterprise-ready-ai-governance","to_ping":"","pinged":"","post_modified":"2026-04-14 13:05:40","post_modified_gmt":"2026-04-14 18:05:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=225465","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":225454,"post_author":"110977","post_date":"2026-02-26 13:43:56","post_date_gmt":"2026-02-26 19:43:56","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 30, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Agentic AI is unlocking a new era of enterprise innovation. As search and brand discovery evolve, customer expectations are shifting toward personalized, conversational experiences\u2014and creativity becomes even more critical to building meaningful, connected journeys across channels.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Kick off the year by exploring the latest agentic innovations across experiences, creativity, and productivity that are redefining what\u2019s possible for modern enterprises.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, you\u2019ll learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Strengthen brand leadership in an era of AI-powered discovery.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Intelligently connect ecosystems to drive measurable business impact.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Redefine personalization through adaptive, customer-first experiences.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Lead with creative intent while delivering consistent, on-brand experiences at scale.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//b6de6880-441a-48a9-861d-2d6f56fd1440//ondemand/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Adobe on AI: Top Agentic Innovations for Discovery, Creativity, and Personalization","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adobe-on-ai-top-agentic-innovations-for-discovery-creativity-and-personalization","to_ping":"","pinged":"","post_modified":"2026-04-06 16:54:07","post_modified_gmt":"2026-04-06 21:54:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=225454","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":225364,"post_author":"110977","post_date":"2026-02-26 10:09:52","post_date_gmt":"2026-02-26 16:09:52","post_content":"<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-how-to-create-the-engine\">How to Create the Engine...<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI \u2014 without expanding headcount.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The highest-performing teams aren\u2019t running events as one-off campaigns. They\u2019re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, we\u2019ll explore how both <em>virtual programs and in-person tentpole events<\/em> can be intentionally architected to fuel full-funnel growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">What you'll learn:<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We\u2019ll break down how leading teams:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Start with strategy by aligning business goals, product priorities, and market demand<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Design events for content longevity; we\u2019re talking one event fueling content for multiple quarters<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Operationalize content repurposing that drives business results<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Video-led, always-on content isn\u2019t optional\u2014it\u2019s how brands build authority, stay top of mind, and drive growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Stop running isolated events. Start building a video-first content engine.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////goldcastevents.registration.goldcast.io//webinar//c3d233e5-0494-484c-a674-7ebd6caa8a86?utm_campaign=insider_march2026&utm_medium=email&utm_source=partner&utm_content=ama#Registration\">register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"How to Turn Events into a Content Engine","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-turn-events-into-a-content-engine","to_ping":"","pinged":"","post_modified":"2026-03-13 06:13:57","post_modified_gmt":"2026-03-13 11:13:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=225364","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":224384,"post_author":"168509","post_date":"2026-02-19 12:17:15","post_date_gmt":"2026-02-19 18:17:15","post_content":"<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-explore-the-ama-dmi-university-partner-certification-program\">Explore the AMA\/DMI University Partner Certification Program<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Academic leaders are facing unprecedented pressure: rapidly shifting employer expectations, widening skills gaps, enrollment uncertainty, and the accelerating impact of AI on every discipline. The question is no longer whether higher education needs to adapt, it's how quickly and strategically institutions can respond.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join the Digital Marketing Institute (DMI), in partnership with the American Marketing Association (AMA), for a session based on evidence and data insights from 1.8 million U.S. job postings, showing exactly which skills, tools, and competencies employers will prioritize in 2026, and where current curricula fall short.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll walk away with clear, actionable guidance to modernize curriculum, strengthen industry alignment, and equip graduates with the skills employers consistently say they struggle to find.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Future-proof your programs. Strengthen employability outcomes. Protect institutional competitiveness.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.bigmarker.com//digital-marketing-institute//what-higher-education-must-do-now-to-keep-pace-with-employer-demand?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_open_day_referral\%22 target=\"_blank\" rel=\"noreferrer noopener\">sign up today<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"How Higher Education Can Keep Pace With Employer Demand","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-higher-education-must-do-to-keep-pace-with-employer-demand","to_ping":"","pinged":"","post_modified":"2026-02-19 13:17:02","post_modified_gmt":"2026-02-19 19:17:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=224384","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":223590,"post_author":"149178","post_date":"2026-02-13 15:26:14","post_date_gmt":"2026-02-13 21:26:14","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 10th, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Prospective students are using ChatGPT and AI-powered search to explore programs and build shortlists. If your content isn't structured for AI discoverability, you're invisible and losing students before you know they existed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Many institutions don't know which programs are invisible to AI, which pages fail accessibility standards, or what to fix first. Traditional SEO tools check technical signals. But they don't give you objective content intelligence across on-site performance and off-site discoverability.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, you'll learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How AI systems evaluate and surface university content, and why clarity, structure, and intent determine whether your programs appear in AI-generated answers<br>Why traditional SEO alone no longer guarantees visibility in an AI-first search environment<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to assess your institution's AI search readiness and identify what to fix first, not just what's broken<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>We'll share a practical framework to score your content readiness, prioritize fixes by impact, and align your content strategy so you can stay competitive as AI reshapes digital discovery.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>You'll leave with a clear action plan to improve discoverability and differentiation, starting with what matters most.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//773c7e0e-dfce-47dd-ae63-e76bdb8fb559//sessions//b3c139a7-ef29-4591-8fd8-b195c8ac1023?autoPlay=false\%22 target=\"_blank\" rel=\"noreferrer noopener\">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Fix what AI can\u2019t find. 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Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Universities don\u2019t operate in silos\u2014and neither should their marketing technology. In today\u2019s higher education environment, institutions rely on a complex ecosystem of systems: SIS and CRM platforms, enrollment and advancement tools, analytics platforms, and compliance-driven technologies. When these systems don\u2019t work together, communications become fragmented, data becomes unreliable, and the campus experience suffers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This webinar explores how email can evolve from a standalone broadcast tool into a strategic communication layer that connects the entire campus ecosystem. We\u2019ll discuss why integrations matter in higher education, what systems should work together\u2014and why\u2014and how to evaluate integration capabilities when selecting an email platform.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Attendees will gain practical guidance on avoiding point-solution sprawl, maintaining governance and data integrity across departments, and transforming email into a coordinated, insight-driven channel that supports enrollment, advancement, and student engagement without sacrificing control.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We\u2019ll also preview upcoming integration innovations and invite participants to continue the conversation during our AMA Virtual Conference session, where we\u2019ll dive deeper into real-world examples and future-forward strategies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//89bba4c3-7760-4219-87fd-0d5d34b037b9//ondemand/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Built for the Ecosystem: Turning Email into Strategic Campus Communication","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"built-for-the-ecosystem-turning-email-into-strategic-campus-communication","to_ping":"","pinged":"","post_modified":"2026-03-25 13:45:14","post_modified_gmt":"2026-03-25 18:45:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=223395","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":221720,"post_author":"110977","post_date":"2026-02-05 08:59:17","post_date_gmt":"2026-02-05 14:59:17","post_content":"<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-bringing-top-business-and-academic-leaders-together-learning-to-action\"><em>Bringing top business and academic leaders together \u2192 learning to action<\/em><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Join Marc Pritchard, the Chief Brand Officer of Procter & Gamble, and AMA's CEO, Bennie F. Johnson, for a conversation to explore marketing strategies, practices, and learning that will shape the future of the profession.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The AMA is bringing together industry leaders and academics to advance marketing education. Join us for a thoughtful dialogue that will:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Advance marketing education by allowing academics to engage with executives who are shaping the profession.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Nurture marketing theory and research by giving scholars access to first hand accounts of the challenges facing leading executives.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Support industry thought leadership and community interplay by bringing together industry leaders and academics to build the future of the profession.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//rreYnA?RefId=CTA2\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"AMA Executive in Residence Program","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ama-executive-in-residence-program","to_ping":"","pinged":"","post_modified":"2026-02-06 14:20:10","post_modified_gmt":"2026-02-06 20:20:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=221720","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":221539,"post_author":"110977","post_date":"2026-02-04 14:40:38","post_date_gmt":"2026-02-04 20:40:38","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 3rd, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br><strong>Learn how forward-thinking institutions are using AI-powered conversion intelligence to transform their campus websites from digital brochures into enrollment engines\u2014capturing high-intent behavior, surfacing qualified prospects automatically, and proving marketing's direct impact on yield.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your website gets traffic. But does it get enrollments?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Most enrollment marketers are stuck playing the same game: drive more visits, generate more leads, hand them off to admissions, and hope something sticks. Meanwhile, conversion rates stagnate, lead quality drops, and you're left defending your budget with awareness metrics that don't connect to actual enrollment outcomes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This webinar is for enrollment marketers who are tired of being measured on traffic instead of results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-walk-away-with\">What You'll Walk Away With:<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Stop losing your best prospects to friction.<\/strong> Discover where high-intent visitors are dropping off your site and how to turn passive browsing into active engagement without adding forms or barriers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Give admissions teams context, not just contact info.<\/strong> Learn how behavioral intelligence replaces cold leads with warm handoffs\u2014showing exactly what prospects care about before the first conversation even happens.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Prove marketing's enrollment impact, not just awareness.<\/strong> See how to connect your campaigns directly to inquiries, applications, and enrollments\u2014finally giving you the data you need to justify (and grow) your budget.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Extend your influence beyond the inquiry.<\/strong> Most marketing tools stop at lead capture. You'll see how conversion infrastructure works through yield and melt, helping you own outcomes that matter to your institution.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//z4DLMw?RefId=CTA1\%22>View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Beyond Tours: How AI Turns Campus Websites Into Enrollment Engines","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"beyond-tours-how-ai-turns-campus-websites-into-enrollment-engines","to_ping":"","pinged":"","post_modified":"2026-03-03 13:34:58","post_modified_gmt":"2026-03-03 19:34:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=221539","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":220831,"post_author":"110977","post_date":"2026-01-30 11:59:47","post_date_gmt":"2026-01-30 17:59:47","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through August 24, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Modern marketing success isn\u2019t just about having the right strategy. It\u2019s about executing that strategy quickly, collaboratively, and at scale. Join us for a practical session that explores how today\u2019s marketing teams plan work, manage content, and activate campaigns with precision.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The event kicks off with a keynote on what it takes to move from ideas to impact in an increasingly complex marketing environment. From there, you\u2019ll see live demos from leading marketing technology providers showcasing tools designed to improve cross-team alignment, streamline content operations, and ensure your campaigns reach the right audiences.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re struggling with execution bottlenecks, content chaos, or campaign activation, this session will give you a clear look at how modern tools can help teams work smarter, move faster, and deliver measurable results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//025b5178-e039-422a-8218-9d683db3a5a7//ondemand/">view on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Executing Smarter Marketing: Tools That Drive Speed, Alignment, and Reach","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"executing-smarter-marketing-tools-that-drive-speed-alignment-and-reach","to_ping":"","pinged":"","post_modified":"2026-02-24 14:23:42","post_modified_gmt":"2026-02-24 20:23:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=220831","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":219328,"post_author":"110977","post_date":"2026-01-20 12:30:15","post_date_gmt":"2026-01-20 18:30:15","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 4, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us on March 4 at 12 pm CT \/1 pm ET<\/strong> for an actionable session on how to change the way you fuse AI into your ABM strategy.. We'll show you how to identify high-value accounts showing buying signals, create hyper-targeted campaigns that resonate, and prove the ROI of your ABM investments to sales and leadership.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>You'll walk away with: <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>A framework for integrating intent signals into your ABM strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Proven tactics to use AI for smarter campaign personalization and targeting <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of intent-driven ABM campaigns that drove measurable revenue<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Strategies to improve conversion rates and shorten sales cycles <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Methods to demonstrate clear ABM performance\u00a0 and ROI to leadership<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//Da1mPO?RefId=CTA2\%22>View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Intent to Impact: Practical Ways to Apply AI in Modern ABM","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"intent-to-impact-practical-ways-to-apply-ai-in-modern-abm","to_ping":"","pinged":"","post_modified":"2026-03-04 14:24:33","post_modified_gmt":"2026-03-04 20:24:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=219328","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":218986,"post_author":"110977","post_date":"2026-01-16 08:49:24","post_date_gmt":"2026-01-16 14:49:24","post_content":"<!-- wp:paragraph -->\n<p>In a time of major digital transformation, marketers are still struggling to turn new innovations into action and measurable results. So what trends will truly drive success in 2026?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us and discover which innovations will actually move the needle in the new year, including:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>New ways to globalize digital events<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Repurposing webinars and events into fresh content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>New strategies for building audiences through social channels<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Turning small physical events into compelling digital experiences<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Are you ready for the future of digital engagement? Register now and find out!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 1 PM CT and will be<\/strong> <strong>available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.on24.com//resources//webinars//marketing-predictions-for-2026-ama///">register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Marketing Predictions for 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-predictions-for-2026","to_ping":"","pinged":"","post_modified":"2026-01-16 08:49:53","post_modified_gmt":"2026-01-16 14:49:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=218986","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":217885,"post_author":"149178","post_date":"2026-01-08 14:16:06","post_date_gmt":"2026-01-08 20:16:06","post_content":"<!-- wp:paragraph -->\n<p>AI is accelerating rapidly\u2014so separating AI frenzy from real business impact has never mattered more. In this forward-looking session, we\u2019ll examine where AI stands today and what\u2019s coming next across industries.\u200b<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join leaders from Adobe and WPP as we unpack AI\u2019s latest trends, emerging technologies, and the evolving role of agentic AI in shaping how businesses operate, innovate, and drive ROI. From content supply chains and unified customer experiences to product development, we\u2019ll explore how today\u2019s AI advancements are reshaping business\u2014and where the next wave of disruption is headed.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, you\u2019ll learn:\u200b<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Adobe\u2019s vision for customer experience orchestration powered by agentic AI.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Key trends and predictions driving the next phase of AI innovation\u200b.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>What leaders can do today to stay ahead of the disruption.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re refining your AI roadmap or preparing for what\u2019s next, this session will help you lead with clarity and confidence to future-proof your\u00a0business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Adobe on AI: What's Now, What's Next","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adobe-on-ai-whats-now-whats-next","to_ping":"","pinged":"","post_modified":"2026-01-20 21:20:01","post_modified_gmt":"2026-01-21 03:20:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=217885","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":217868,"post_author":"149178","post_date":"2026-01-08 14:15:49","post_date_gmt":"2026-01-08 20:15:49","post_content":"<!-- wp:paragraph -->\n<p>AI adoption isn\u2019t just about technology\u2014it\u2019s about people, processes, and purposeful change. In this session, Adobe experts will share how to prepare your organization for AI by aligning your teams, workflows, and systems for measurable business outcomes. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We\u2019ll address real-world adoption challenges, including workflow bottlenecks, organizational resistance, and uncertainty around AI, and provide actionable strategies for driving business value. Learn how to turn transformation into tangible business outcomes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, we\u2019ll showcase:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How to build a strong change management foundation to enable AI across your organization.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Lessons and strategies from Adobe leaders on navigating their own AI-driven organizational transformation.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The way Adobe\u2019s latest agentic AI technology integrates with existing workflows to elevate customer experience orchestration. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>A fireside chat with Adobe\u2019s VP of Digital Employee Experiences on actionable strategies and best practices for navigating AI-driven organizational change.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//561439e2-8954-4797-9d43-99e28e97a445//ondemand/">View On-dEmand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Adobe on AI: Navigating AI Adoption Across the Enterprise","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adobe-on-ai-navigating-ai-adoption-across-the-enterprise","to_ping":"","pinged":"","post_modified":"2026-01-28 09:18:17","post_modified_gmt":"2026-01-28 15:18:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=217868","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":217719,"post_author":"43028","post_date":"2026-01-07 12:26:49","post_date_gmt":"2026-01-07 18:26:49","post_content":"<!-- wp:paragraph -->\n<p><strong>Registration for this event is free! <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This free virtual conference is designed for professionals shaping how institutions connect with prospective students, current learners, and alumni. <\/strong>This event explores modern approaches to enrollment marketing, brand positioning, and audience engagement in an increasingly competitive and digital-first landscape. Through interactive sessions and case-driven discussions, attendees will gain practical insights to strengthen institutional visibility, credibility, and impact across the student lifecycle.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Learn proven strategies for enrollment, recruitment, and retention in a changing higher education environment<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore how institutions are using data, storytelling, and digital channels to strengthen their brand and reach prospective students<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Gain insights on building trust with students, families, and stakeholders through authentic, mission-driven marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Hear from higher education marketers and thought leaders navigating real-world challenges<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Walk away with actionable ideas you can apply across admissions, communications, and marketing teams<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//v4xGLx/">Already REgistered? login here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><em>Can\u2019t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":230869,\"mediaLink\":\"https:\/\/www.ama.org\/events\/virtual-conference\/virtual-conference-marketing-in-higher-education-4\/ethan-braden-headshot-e1754941603581\/\",\"linkDestination\":\"custom\",\"mediaType\":\"image\",\"mediaWidth\":34,\"mediaSizeSlug\":\"medium\",\"imageFill\":true,\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><a href=https://www.ama.org/"https:////www.linkedin.com//in//shamahyder///">\"\"\"\"\"\"View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Skills employers want, Experiences you need","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"skills-employers-want-experiences-you-need","to_ping":"","pinged":"","post_modified":"2026-01-22 12:41:41","post_modified_gmt":"2026-01-22 18:41:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=216273","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":212961,"post_author":"110977","post_date":"2025-11-25 09:12:59","post_date_gmt":"2025-11-25 15:12:59","post_content":"<!-- wp:paragraph -->\n<p>To propel pipeline forward in 2026, Marketers need to embrace new ideas and even better technologies. AI has re-imagined webinars by simplifying how we build, deliver and scale impactful, engaging experiences that connect and convert.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Attend <strong>\u201c5 Ways that AI Transforms Webinars\u201d<\/strong> and learn how you can transform your webinars into powerful campaigns of actionable content, that drive pipeline far beyond a live event. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Ideate and generate more effective promotions<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Personalize webinars for target segments<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Repurpose webinars into campaigns of new content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Globalize webinars for broader reach<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Embrace the power of AI to simplify how you drive webinar pipeline in 2026.<br>Register now and learn how.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar will air at 1 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.on24.com//resources//webinars//on24-ama-sponsored-5-ways-ai-transforms-webinars///">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"5 Ways that AI Transforms Webinars","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-ways-that-ai-transforms-webinars","to_ping":"","pinged":"","post_modified":"2026-04-15 12:25:44","post_modified_gmt":"2026-04-15 17:25:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=212961","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":211895,"post_author":"110977","post_date":"2025-11-12 14:38:15","post_date_gmt":"2025-11-12 20:38:15","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through June 9, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Step into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following the keynote, attendees will move into live product demos from leading marketing technology companies. You'll see real tools in action, built to streamline execution, enhance collaboration, accelerate creative production, and enable smarter, more measurable growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re modernizing your marketing practice, planning your 2026 tech stack, or looking to sharpen the skills your team needs next, this event will equip you with practical insights and hands-on inspiration to stay ahead.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//1d014884-861b-4149-9cf0-99488f48f091//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Skills and Tools Marketers Need to Win in 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"skills-and-tools-marketers-need-to-win-in-2026","to_ping":"","pinged":"","post_modified":"2025-12-09 14:28:58","post_modified_gmt":"2025-12-09 20:28:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=211895","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":209735,"post_author":"214485","post_date":"2025-10-23 21:40:31","post_date_gmt":"2025-10-24 02:40:31","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through May 12, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>How do you increase sales & conversions on your website when no one\u2019s clicking?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What happens to your SEO strategy when AI answers questions before anyone reaches your site?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Which steps do you take to ensure your entire brand stays discoverable, memorable, trusted, and transactional in the age of AI-first search?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, you\u2019ll learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<ul>\n<li>Measure the right brand awareness metrics that connect brand strategy to profit growth.<\/li>\n<li>Increase your brand\u2019s AI-search presence in AI-generated answers, AI Overviews, and SERPs.<\/li>\n<li>Create smart AI marketing automations to help grow awareness across multiple channels, not just search.<\/li>\n<\/ul>\n\n<!-- wp:paragraph -->\n<p>The good news is that you\u2019re not starting from scratch. You're building on top of SEO to account for not just clicks, but also AI mentions and citations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//b4e90e44-3be0-4309-a657-f053a75944a9//ondemand/">VIEW ON-DEMAND<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Make Your Business Discoverable - in AI, Search, and Beyond","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"make-your-business-discoverable-in-ai-search-and-beyond","to_ping":"","pinged":"","post_modified":"2025-11-12 15:41:45","post_modified_gmt":"2025-11-12 21:41:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=209735","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":208280,"post_author":"110977","post_date":"2025-10-09 11:26:22","post_date_gmt":"2025-10-09 16:26:22","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through May 5, 2026. Once registered, the on-demand content will become available<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join Spectrum Reach and the North Carolina 911 Board for a behind-the-scenes look at how a powerful multiscreen campaign revitalized telecommunicator recruitment statewide. By combining premium TV, streaming, search, social, online video, display and Spectrum News, the campaign delivered 20X more career site visits and doubled page traffic year-over-year. Every multiscreen marketer will benefit from hearing directly from both the client and the Spectrum Reach Account Executive about how data-driven targeting, innovative creative, and true collaboration drove measurable impact and set a new standard for multiscreen marketing and recruiting.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//777f109e-44e0-445f-aade-687917a5141d//ondemand/">VIEW ON-DEMAND<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"NC 911 Doubled their Web Traffic with One Campaign \u2013\u00a0Learn their Secret","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"nc-911-doubled-their-web-traffic-with-one-campaign-learn-their-secret","to_ping":"","pinged":"","post_modified":"2025-11-05 16:06:31","post_modified_gmt":"2025-11-05 22:06:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=208280","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197630,"post_author":"43028","post_date":"2025-06-16 08:46:20","post_date_gmt":"2025-06-16 13:46:20","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-registration-for-this-event-is-free-save-the-date\"><strong>Registration for this event is free<\/strong>! | <a href=https://www.ama.org/"https:////www.addevent.com//event//rs33xm5fbs15/">Save the Date<\/strong><\/a><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us for a free virtual conference that looks ahead to what\u2019s next in marketing.<\/strong> Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year\u2014from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you're planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Key marketing trends to watch in the year ahead<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights into how AI and tech will reshape marketing roles and workflows<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Predictions for evolving consumer behavior and expectations<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips for aligning strategy with brand values and business goals<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tools to help guide planning, budgeting, and innovation<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//gbdoBo/">Already Registered? Log in here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><em>Can\u2019t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":194706,\"mediaLink\":\"https:\/\/www.ama.org\/ama-leadership\/ama-ceo-bennie-f-johnson_2025-1\/\",\"linkDestination\":\"custom\",\"mediaType\":\"image\",\"mediaWidth\":34,\"mediaSizeSlug\":\"medium\",\"imageFill\":true,\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><a href=https://www.ama.org/"https:////www.linkedin.com//in//shamahyder///">\"\"\"\"already registered? Log in here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><em>Can\u2019t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":208369,\"mediaLink\":\"https:\/\/www.ama.org\/events\/virtual-conference\/virtual-conference-digital-marketing-4\/brian-rogers-_-headshot\/\",\"linkDestination\":\"custom\",\"mediaType\":\"image\",\"mediaWidth\":34,\"mediaSizeSlug\":\"medium\",\"imageFill\":true,\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><a href=https://www.ama.org/"https:////www.linkedin.com//in//shamahyder///">\"\"

Live Online Learning

From small group cohorts to large virtual trainings, our live learning covers a wide variety of topics suited to the needs of modern marketers. Whether you are building your knowledge foundation or seeking enhanced skills, our live training offers insights and will equip you with tools to succeed.

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