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View sweepstakes rules.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:ama\/roleblock -->\n\n<!-- wp:ama\/roleblock {\"rb_background\":\"#f3f2ee\",\"public\":\"show\",\"chapter_admin\":\"hide\",\"chapter_leader\":\"hide\",\"student\":\"hide\",\"paid_member\":\"hide\",\"free_account\":\"show\",\"expired_member\":\"show\"} -->\n<div class=\"wp-block-ama-roleblock\"><p><\/p><!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-training-is-exclusively-for-ama-members\">This Training is Exclusively for AMA Members<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:button {\"className\":\"aligncenter\"} -->\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.my.site.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fwww.ama.org%2Fevents%2Fvirtual-training%2Fseo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility%2F&__hstc=92629314.0846f5e313db32d93e2b08d77b5b5cc3.1772810617487.1772810617487.1772814774793.2&__hssc=92629314.3.1772814774793&__hsfp=66418abf28dabe9c9914fe79433f7a44&_gl=1*xdu67e*_gcl_au*NTQzMjgzMzYxLjE3NzI4MTA2MTY.*_ga*MTk1NTI3MjUyOS4xNzcyODEwNjE3*_ga_VZ6FMZZPER*czE3NzI4MTA2MTYkbzEkZzEkdDE3NzI4MTQ3NzckajU2JGwwJGgw\%22>MEMBER LOGIN<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:button {\"className\":\"is-style-secondary aligncenter\"} -->\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">EXPLORE MEMBERSHIP<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/roleblock -->","post_title":"SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility (Members Only)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility","to_ping":"","pinged":"","post_modified":"2026-04-10 10:48:07","post_modified_gmt":"2026-04-10 15:48:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=226638","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":230673,"post_author":"110977","post_date":"2026-03-25 13:34:21","post_date_gmt":"2026-03-25 18:34:21","post_content":"<!-- wp:paragraph -->\n<p>Join us for Cvent's highly anticipated annual webinar as we unveil the transformative trends shaping the event and hospitality landscape in 2026. Designed for event organizers and marketers, this session will keep you ahead in an ever-evolving industry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our 2026 Trends campaign, supported by Cvent platform intelligence, research, and third-party data, translates key shifts into a compelling narrative. Packed with practical strategies and expert insights, this webinar equips you with the knowledge to make your 2026 events innovative, impactful, and future-ready.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Register now to secure your spot and stay ahead in the dynamic world of events!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//e95KYw?RefId=CTA2\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"2026 Event Trends","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2026-event-trends","to_ping":"","pinged":"","post_modified":"2026-03-25 13:34:24","post_modified_gmt":"2026-03-25 18:34:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=230673","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":226631,"post_author":"226828","post_date":"2026-03-05 10:44:30","post_date_gmt":"2026-03-05 16:44:30","post_content":"<!-- wp:paragraph -->\n<p>Marketers have long faced a familiar challenge: buyer behavior evolves faster than the systems designed to measure it. From the early days of social media and influencer marketing to today\u2019s rise of AI-assisted discovery, marketing leaders are often asked to invest in emerging channels before clear attribution models exist. As organizations place greater emphasis on marketing as a revenue-driving function, the question becomes less about perfect measurement and more about making disciplined decisions with imperfect data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this members-only webinar, academic researchers and industry practitioners will explore how marketers evaluate new channels through a revenue lens. Using examples such as AI-assisted search alongside other emerging discovery behaviors, the conversation will focus on identifying early signals of impact, interpreting partial data, and building credible internal cases for investment when the ROI story is still unfolding. The session will offer practical perspectives to help marketers navigate uncertainty while keeping revenue outcomes at the center of decision-making.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Registering for the first time? <\/strong>Fill out your information<strong>. <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Already registered for Members Only Webinar? <\/strong>If you've forgotten your confirmation number click \"Forgot Confirmation Number.\" After inputting this number, click \"Next\" to select the new sessions you would like to register for. The calendar invites will appear in the \"Add to Calendar\" button after submitting your updated registration. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/roleblock {\"public\":\"hide\",\"chapter_admin\":\"show\",\"chapter_leader\":\"show\",\"student\":\"show\",\"paid_member\":\"show\",\"free_account\":\"hide\",\"expired_member\":\"hide\"} -->\n<div class=\"wp-block-ama-roleblock\"><p><\/p><!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//1aOEG1/" target=\"_blank\" rel=\"noreferrer noopener\">REGISTER NOW<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><strong>Bonus!<\/strong> Attendees will be entered for a chance to win a free Marketing Management PCM\u00ae Prep Course & Exam Bundle ($749 value).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><a href=https://www.ama.org/"https:////www.ama.org//sweepstakes-marketing-management-pcm-prep-course-exam-bundle-april-2026///">View sweepstakes rules.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:ama\/roleblock -->\n\n<!-- wp:ama\/roleblock {\"rb_background\":\"#f3f2ee\",\"public\":\"show\",\"chapter_admin\":\"hide\",\"chapter_leader\":\"hide\",\"student\":\"hide\",\"paid_member\":\"hide\",\"free_account\":\"show\",\"expired_member\":\"show\"} -->\n<div class=\"wp-block-ama-roleblock\"><p><\/p><!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-webinar-is-exclusively-for-ama-members\">This Webinar is Exclusively for AMA Members<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:button {\"className\":\"aligncenter\"} -->\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.my.site.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fwww.ama.org%2Fevents%2Fwebinar%2Frevenue-in-uncertain-channels-investing-when-attribution-lags-members-only%2F&__hstc=92629314.f5d70ea317abe471bf1b709ca75e3603.1749406934812.1772564760931.1772727485150.97&__hssc=92629314.3.1772727485150&__hsfp=29990d7affbb59c1827c76dc3c7fc4ff&_gl=1*wccs83*_gcl_au*NDI1ODY0ODEyLjE3NjUyOTQ5OTU.*_ga*MTUxODc0Mzc4NS4xNzQ5NDA2OTM0*_ga_VZ6FMZZPER*czE3NzI3Mjc0ODQkbzkxJGcxJHQxNzcyNzI5MTQzJGo2MCRsMCRoMA..\%22>MEMBER LOGIN<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:button {\"className\":\"is-style-secondary aligncenter\"} -->\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">EXPLORE MEMBERSHIP<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/roleblock -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-speakers\">Speakers<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:ama\/person {\"imageUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/Christian-Schulze_400x400v2.jpg\",\"imageId\":230547,\"name\":\"Christian Schulze\",\"shortBio\":\"Associate Professor of Marketing, Frankfurt School of Finance \\u0026amp; Management\"} \/--><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:ama\/person {\"imageUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/alice-li_840x800.jpg\",\"imageId\":230549,\"name\":\"Alice Li\",\"shortBio\":\"Associate Professor of Marketing, Ohio State University\"} \/--><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:ama\/person {\"imageUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/Nadia-Davis_headshot.png\",\"imageId\":231492,\"name\":\"Nadia Davis\",\"shortBio\":\"VP, Marketing, CaliberMind\"} \/--><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->","post_title":"Revenue in Uncertain Channels: Investing When Attribution Lags (Members Only)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"revenue-in-uncertain-channels-investing-when-attribution-lags-members-only","to_ping":"","pinged":"","post_modified":"2026-04-10 10:45:56","post_modified_gmt":"2026-04-10 15:45:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=226631","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":230970,"post_author":"168509","post_date":"2026-03-27 14:13:27","post_date_gmt":"2026-03-27 19:13:27","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":226052,\"uuid\":\"ae9ab3ff-8e82-4d6f-b3e0-508e4f7b36b3\",\"type\":\"product\"},{\"id\":226053,\"uuid\":\"60ffe9f8-3c10-4f9d-bb95-88b0b4f13401\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Claude for Marketers<br>Time: May 27, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//83050944841?pwd=nMIJZAhWZOokYaOUYpa0Wo5cBuYnjU.1\%22>https:\/\/ama-org.zoom.us\/j\/83050944841?pwd=nMIJZAhWZOokYaOUYpa0Wo5cBuYnjU.1<\/a>


Meeting ID: 830 5094 4841<br>Passcode: AMACLAUDE<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-make-claude-your-colleague-not-just-another-chatbot\"><em>Make Claude Your Colleague, Not Just Another Chatbot<\/em><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use.<br><br><strong>In this two-hour interactive session, you will be guided through Claude's most useful features, starting with the fundamentals and quickly progressing to the tools that deliver the biggest productivity gains.<\/strong> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Learn how to give Claude persistent memory of your brand, teach it your processes, and connect it to the tools you already use. The session will focus on Projects, Skills, and Cowork: the features that turn Claude from a simple chatbot into an always-on AI colleague. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After this session, you will have Claude actively working on content production, research, campaign management, reporting, and admin. You will also leave with a downloadable PDF guide that recaps everything covered, so you can implement it all straight away.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online | May 27, 2026 | 10:00 a.m. - 12:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Use Claude as a well-trained colleague on most projects<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Set up Claude's agent tools to work for you through the day<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Gain insight into an advanced user's best workflows<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>You will also received a PDF guide which recaps how to implement the things covered in the session.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":230975,\"uuid\":\"9bc7efd0-e5c0-4d62-9d64-45afac1951cb\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"The Marketer\u2019s Quick Start Guide to Claude","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"claude-quick-start-guide-for-marketers","to_ping":"","pinged":"","post_modified":"2026-04-06 10:10:37","post_modified_gmt":"2026-04-06 15:10:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=230970","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":229801,"post_author":"168509","post_date":"2026-03-16 13:37:27","post_date_gmt":"2026-03-16 18:37:27","post_content":"<!-- wp:paragraph -->\n<p id=\"h-\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-digital-marketing-skills-for-the-ai-era\"><strong><strong>Digital Marketing skills for the AI Era<\/strong><\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This three-part AMA training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure \u2192 optimize \u2192 prove results now that AI is influencing nearly every channel.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Start this series by building true data literacy with a hands-on <strong>Google Analytics 4 Bootcamp<\/strong>, then learn how to <strong>optimize your brand for AI-driven search and discovery<\/strong>, and finally discover how to <strong>translate your marketing work into the financial language<\/strong> that earns executive buy-in and budget.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Each session contains a piece of the puzzle \u2014 measurement, then strategy, then proof. Just a practical set of guidelines from real experts, designed for marketers who are accountable to results and need to show their work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Gain the skills to not only get found in this new landscape, but to prove it's working. Taken individually, each session is valuable. But combined, they form a complete skill set that connects data, discovery, and demonstrable ROI \u2014 all in one summer.<br><br><strong>Sessions Included:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//google-analytics-bootcamp-june2026///">Google Analytics Bootcamp<\/a><\/strong> | June 2, 2026 (12:30 p.m.-4:00 p.m. CT, <em>includes 30 min break<\/em>)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//the-future-of-seo-ai-and-lead-generation///">The Future of SEO, AI and Lead Generation<\/a><\/strong> | July 15, 2026 (10:00 a.m.-12:00 p.m. CT)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//moving-ai-from-task-efficiency-to-bottom-line-impact///">Moving AI from Task Efficiency to Bottom-Line Impact<\/a><\/strong> | August 6, 2026 (10:00 a.m.-12:00 p.m. CT)<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"91e73df6-f2b9-4de3-8a11-378681a920a3\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":222076,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//google-analytics-bootcamp-june2026///" target=\"_blank\" rel=\" noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//02//Google-Analytics_Web-Card-620x466-1.png?w=620\%22 alt=\"\" class=\"wp-image-222076\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"395ad05d-3ed3-4407-adfb-83b75a5f36c1\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Login to Course on June 2<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//84755114685?pwd=KEi0D8abXTiburJYzL4lNoS61aXBd9.1\%22>https:\/\/ama-org.zoom.us\/j\/84755114685?pwd=KEi0D8abXTiburJYzL4lNoS61aXBd9.1<\/a>

Meeting ID: 847 5511 4685<br>Passcode: AMAGA26<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"backgroundColor\":\"grey-100\"} -->\n<div class=\"wp-block-column has-grey-100-background-color has-background\"><!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":226093,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//the-future-of-seo-ai-and-lead-generation///" target=\"_blank\" rel=\" noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//03//SEO-AEO_Web-Card-620x466-1.png?w=620\%22 alt=\"\" class=\"wp-image-226093\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"395ad05d-3ed3-4407-adfb-83b75a5f36c1\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Login to Course on July 15<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//83229083781?pwd=bma03Qyyzgd8NznrnXRGTFK8G808y2.1\%22>https:\/\/ama-org.zoom.us\/j\/83229083781?pwd=bma03Qyyzgd8NznrnXRGTFK8G808y2.1<\/a>

Meeting ID: 832 2908 3781<br>Passcode: AMAAEO<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":229614,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//moving-ai-from-task-efficiency-to-bottom-line-impact///" target=\"_blank\" rel=\" noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//03//AI-ROI_Web-Card-620x466-1.png?w=620\%22 alt=\"\" class=\"wp-image-229614\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"395ad05d-3ed3-4407-adfb-83b75a5f36c1\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Login to Course on August 6<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//82338046837?pwd=aHx3Ui0ZtH8UA6zlawUSmHlFNNvdNx.1\%22>https:\/\/ama-org.zoom.us\/j\/82338046837?pwd=aHx3Ui0ZtH8UA6zlawUSmHlFNNvdNx.1<\/a>

Meeting ID: 823 3804 6837<br>Passcode: AMAAIROI<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Package Benefits<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Savings of up to $175<\/strong> across 3 key digital marketing courses<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Access to session recordings and resources for three months<\/strong><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Non-members can redeem a FREE 1 Year AMA Membership<\/strong> ($199 value)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>7 total CEUs<\/strong> toward AMA's PCM\u00ae certification<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-modern-marketing-stack-analytics-ai-visibility-roi","to_ping":"","pinged":"","post_modified":"2026-03-17 11:00:39","post_modified_gmt":"2026-03-17 16:00:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=229801","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":226035,"post_author":"168509","post_date":"2026-03-03 09:53:24","post_date_gmt":"2026-03-03 15:53:24","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":226052,\"uuid\":\"ae9ab3ff-8e82-4d6f-b3e0-508e4f7b36b3\",\"type\":\"product\"},{\"id\":226053,\"uuid\":\"60ffe9f8-3c10-4f9d-bb95-88b0b4f13401\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Go-To-Market<br>Time: Jun 11, 2026 10:00 AM Central Time (US and Canada)<br><br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//82655961154?pwd=YxToc3gIMWtBNiYW3btHbJytV73dqB.1\%22>https:\/\/ama-org.zoom.us\/j\/82655961154?pwd=YxToc3gIMWtBNiYW3btHbJytV73dqB.1<\/a>

Meeting ID: 826 5596 1154<br>Passcode: AMAGTM<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//1ms13h187nvw+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-from-strategy-to-execution-building-go-to-market-that-drives-growth\"><em>From Strategy to Execution: Building Go-To-Market That Drives Growth<\/em><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Go-to-market is more than just the launch. Today\u2019s marketers are expected to connect customer insight, product strategy, positioning, channels, and internal alignment to drive measurable, ongoing business outcomes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B and B2C organizations. Participants will learn how to move beyond disconnected campaigns to design coordinated market strategies grounded in customer understanding, clear positioning, and cross-functional execution.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>Through real examples, guided exercises, and reusable templates, attendees will leave with practical tools they can immediately apply to upcoming launches, growth initiatives, and market expansion efforts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online | June 11, 2026 | 10:00 a.m. - 12:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Apply a strategic go-to-market framework that connects business goals to marketing execution.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Translate customer and market insight into clear positioning and messaging.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a practical GTM plan they can immediately use for launches or growth initiatives.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Lead cross-functional alignment to improve execution speed and results.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measure success using meaningful business outcomes, not just campaign activity.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":226053,\"uuid\":\"e169b292-2196-4651-bd48-a07c501de6f8\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-500\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":226052,\"uuid\":\"8ab8942b-36f3-41c8-8e48-2cd3aa0253c0\",\"type\":\"product\"}],\"buttonText\":\"Register now\",\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here.\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"The New Go-To-Market Playbook for Marketers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-new-go-to-market-playbook-for-marketers","to_ping":"","pinged":"","post_modified":"2026-03-03 10:03:57","post_modified_gmt":"2026-03-03 16:03:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=226035","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":226075,"post_author":"168509","post_date":"2026-03-03 11:53:47","post_date_gmt":"2026-03-03 17:53:47","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"a8bd7d5e-f7d7-401d-8350-9279f51248a1\",\"type\":\"product\"},{\"id\":226102,\"uuid\":\"b3c347f3-02a0-431f-9102-535d01770708\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: AEO<br>Time: Jul 15, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//83229083781?pwd=bma03Qyyzgd8NznrnXRGTFK8G808y2.1\%22>https:\/\/ama-org.zoom.us\/j\/83229083781?pwd=bma03Qyyzgd8NznrnXRGTFK8G808y2.1<\/a>

Meeting ID: 832 2908 3781<br>Passcode: AMAAEO<br>---<br>One tap mobile<br>+13126266799,,83229083781# US (Chicago)<br>+16468769923,,83229083781# US (New York)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//h0pq84ydrct4+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//h0pq84ydrct4+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//h0pq84ydrct4+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//h0pq84ydrct4+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//h0pq84ydrct4+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//h0pq84ydrct4+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-ai-to-recommend-your-brand-keywords-prompts-and-strategies-for-visibility\"><em>How to get AI to recommend your brand: Keywords, Prompts and Strategies for Visibility<\/em><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search has changed forever. AI overviews are at the top of search results. Users are skipping Google completely and going straight to chatbots for answers and recommendations. Your future prospect is asking AI for recommendations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What does this mean for traffic? Visibility? Lead generation?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We are now in a new era, where traditional search is no longer the only channel for content discovery. It's time to optimize for AI. In this session, we offer a practical approach any marketer can use to improve AI visibility and get AI to recommend your brand.<br><br>Your audience is using AI to research your vertical. What do they see? Who does AI recommend? After this 2-hour deep drive, you\u2019ll have an action plan for AI visibility, both on and off your website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online | July 15, 2026 | 10:00 a.m. - 12:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>How to discover what AI thinks of your brand<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to plug gaps in what AI knows about your services<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to get your brand into AI knowledge sources<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to measure performance in AI platforms<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to <strong>build a resilient search strategy<\/strong> for digital marketing in the AI era<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":226102,\"uuid\":\"ae317216-72d2-43ec-931a-bd19f7329d43\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br><strong>Purchase 3 or more tickets for your group or team and save 10%. <br><\/strong><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator {\"className\":\"is-style-wide\"} -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"122a90f8-fb44-42dc-90b0-3e5ad26033a7\",\"type\":\"product\"}],\"buttonText\":\"Get The Bundle\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Or, purchase the training series and SAVE!\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br>Save up to $175 on registration when you purchase the <a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//the-modern-marketing-stack-analytics-ai-visibility-roi///" target=\"_blank\" rel=\"noreferrer noopener\">Modern Marketing Stack bundle<\/a> that includes <a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//google-analytics-bootcamp-june2026///" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics Bootcamp<\/a> (June 2), <a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//the-future-of-seo-ai-and-lead-generation///" target=\"_blank\" rel=\"noreferrer noopener\">The Future of SEO, AI and Lead Generation<\/a> (July 15), and <a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//moving-ai-from-task-efficiency-to-bottom-line-impact///" target=\"_blank\" rel=\"noreferrer noopener\">Moving AI from Task Efficiency to Bottom-Line Impact<\/a> (August 6).<br><br><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"The Future of SEO, AI and Lead Generation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-future-of-seo-ai-and-lead-generation","to_ping":"","pinged":"","post_modified":"2026-03-16 16:33:30","post_modified_gmt":"2026-03-16 21:33:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=226075","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":229610,"post_author":"168509","post_date":"2026-03-13 15:07:29","post_date_gmt":"2026-03-13 20:07:29","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"96fdd5bc-148f-4d7e-87ca-753cdd8127a9\",\"type\":\"product\"},{\"id\":229618,\"uuid\":\"5075d039-400a-401d-92b9-be23f7e39c21\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: AI ROI<br>Time: Aug 6, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//82338046837?pwd=aHx3Ui0ZtH8UA6zlawUSmHlFNNvdNx.1\%22>https:\/\/ama-org.zoom.us\/j\/82338046837?pwd=aHx3Ui0ZtH8UA6zlawUSmHlFNNvdNx.1<\/a>

Meeting ID: 823 3804 6837<br>Passcode: AMAAIROI<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//dv7dmxfqvlmc+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-beyond-efficiency-a-blueprint-for-measuring-ai-s-financial-impact\">Beyond Efficiency: A Blueprint for Measuring AI\u2019s Financial Impact<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Most marketing teams measure AI with the wrong scorecard, tracking \u201ctime saved\u201d and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: <strong>Quality Lift<\/strong> (better outcomes),<strong> Scope Expansion<\/strong> (new work shipped that wouldn\u2019t happen otherwise), and <strong>Capability Unlock<\/strong> (removing bottlenecks). <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators. And learn how to translate these results into a CFO-ready narrative that answers the tough questions leaders ask before approving continued investment. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Attendees will leave with templates they can use immediately to defend budgets, guide adoption, and scale what works.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online | August 6, 2026 | 10:00 a.m. - 12:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Why \u201cTime Saved\u201d is a vanity metric and how \"Expansion\" metrics create defensible business value.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to measure AI\u2019s impact on high-value outcomes (Conversion, Pipeline, LTV), not just output volume.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to quantify the value of \"new work shipped\" from the \"Impossible Backlog\" and link it to growth levers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Master the specific language and \"Metric Pairs\" needed to answer the three core questions every CFO asks.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a step-by-step blueprint to baseline a high-value workflow and deliver a CFO-ready proof narrative in one month.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":229618,\"uuid\":\"417a55cd-640c-4983-bb52-2d9175d23404\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:ama\/roleblock {\"paid_member\":\"show\"} -->\n<div class=\"wp-block-ama-roleblock\"><p><\/p><!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><em><strong>Purchase 3 or more tickets for your group or team and save 10%. <br><\/strong><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:ama\/roleblock -->\n\n<!-- wp:separator {\"className\":\"is-style-wide\"} -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":229784,\"uuid\":\"122a90f8-fb44-42dc-90b0-3e5ad26033a7\",\"type\":\"product\"}],\"buttonText\":\"Get The Bundle\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Or, purchase the training series and SAVE!\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br>Save up to $175 on registration when you purchase the <a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//google-analytics-bootcamp-june2026///" target=\"_blank\" rel=\"noreferrer noopener\">Modern Marketing Stack bundle<\/a> that includes <a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//google-analytics-bootcamp-june2026///" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics Bootcamp<\/a> (June 2), <a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//the-future-of-seo-ai-and-lead-generation///" target=\"_blank\" rel=\"noreferrer noopener\">The Future of SEO, AI and Lead Generation<\/a> (July 15), and <a href=https://www.ama.org/"https:////www.ama.org//events//virtual-training//moving-ai-from-task-efficiency-to-bottom-line-impact///" target=\"_blank\" rel=\"noreferrer noopener\">Moving AI from Task Efficiency to Bottom-Line Impact<\/a> (August 6).<br><br><em>All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-pre-requisites\">Pre-Requisites<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A basic understanding of your organization\u2019s core marketing KPIs (e.g., Conversion Rate, Pipeline, or ROAS).<br><br><strong>Pre-Work:<\/strong> Participants must bring one \"efficiency task\" they currently use AI for (e.g., \"summarizing meetings\") and one business KPI they are accountable for. We will be linking these during the session.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Moving AI from Task Efficiency to Bottom-Line Impact","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"moving-ai-from-task-efficiency-to-bottom-line-impact","to_ping":"","pinged":"","post_modified":"2026-04-08 08:53:59","post_modified_gmt":"2026-04-08 13:53:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=229610","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":225943,"post_author":"134182","post_date":"2026-03-11 00:02:25","post_date_gmt":"2026-03-11 05:02:25","post_content":"<!-- wp:paragraph {\"align\":\"center\",\"backgroundColor\":\"beige-100\"} -->\n<p class=\"has-text-align-center has-beige-100-background-color has-background\"><strong>Pitch your theme idea for 2027!<\/strong> Help shape the future of ICC by <a href=https://www.ama.org/"https:////docs.google.com//forms//d//e//1FAIpQLSd70QldskpmHDAl_jLWEbA6SFGDfc_RhkeY5es4z_QVcP7wpg//viewform/" target=\"_blank\" rel=\"noreferrer noopener\">submitting yours now!<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-save-the-date\"><strong>Save the Date<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Mark your calendars for April 8-10, 2027, and plan to join us in New Orleans, Louisiana, for the 2027 AMA International Collegiate Conference!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////markcampbellproductions.smugmug.com//American-Marketing-Association//2026-AMA-ICC//n-6L2C5R/" target=\"_blank\" rel=\"noreferrer noopener\">CHECK OUT PHOTOS FROM 2026<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-2026-2027-collegiate-case-competition\">2026-2027 Collegiate Case Competition<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\">sponsored by...<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:video -->\n<figure class=\"wp-block-video\"><video controls src=https://www.ama.org/"https:////46387974.fs1.hubspotusercontent-na1.net//hubfs//46387974//4384586005_26 TCG AMA Case Competition-NoTitle.mp4/" playsinline><\/video><\/figure>\n<!-- \/wp:video -->\n\n<!-- wp:image {\"id\":229662,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2026//03//cignagroup_logo_color_pos_rgb.png/" alt=\"\" class=\"wp-image-229662\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-why-attend\">Why Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":201889,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//03//AMA-ICC-2025-Mark-Campbell-Productions-141.jpg?resize=1024,683\%22 alt=\"\" class=\"wp-image-201889\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-dynamic-competitions\"><strong>Dynamic Competitions<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Showcase your marketing savvy and creative expertise by competing against peers in dynamic competitions to solve real-world business problems as your strategies and skills are put to the test. <a href=https://www.ama.org/"https:////www.ama.org//collegiate-competitions///" target=\"_blank\" rel=\"noreferrer noopener\">Learn more!<\/a><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":201894,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//03//AMA-ICC-2025-Mark-Campbell-Productions-975.jpg?resize=1024,683\%22 alt=\"\" class=\"wp-image-201894\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-innovative-insights\"><strong>Innovative Insights<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Attend sessions led by industry experts, exploring the latest trends that are transforming the marketing landscape.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":197301,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//06//AMA-ICC-2025-Highlights-Mark-Campbell-Productions-24.jpg?w=1024\%22 alt=\"\" class=\"wp-image-197301\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-chapter-leadership-sessions\"><strong><strong>Chapter Leadership Sessions<\/strong><\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Foster development through enlightening sessions designed to build leadership skills and enhance chapter performance.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":201897,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//03//AMA-ICC-2025-Highlights-Mark-Campbell-Productions-90.jpg?resize=1024,683\%22 alt=\"\" class=\"wp-image-201897\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-networking\"><strong><strong>Networking<\/strong><\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Cultivate meaningful connections with peers, speakers and recruiters to share insights, and uncover strategies to kickstart your marketing career.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":201902,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//03//AMA-ICC-2025-Mark-Campbell-Productions-539.jpg?resize=1024,683\%22 alt=\"\" class=\"wp-image-201902\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-career-guidance\"><strong><strong><strong>Career Guidance<\/strong><\/strong><\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Unlock your professional potential with engaging speaker sessions and practical workshops designed to give you the tools to thrive after graduation.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":201896,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//03//AMA-ICC-2025-Mark-Campbell-Productions-1276.jpg?resize=1024,683\%22 alt=\"\" class=\"wp-image-201896\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-recognition\"><strong><strong><strong>Recognition<\/strong><\/strong><\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Celebrate your hard work, dedication and impressive achievements at the highly anticipated annual awards banquet\u2014a favorite among attendees.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-ama-event-policies\"><a href=https://www.ama.org/"https:////www.ama.org//ama-event-policies///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Event Policies<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"2027 AMA International Collegiate Conference","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2027-ama-international-collegiate-conference","to_ping":"","pinged":"","post_modified":"2026-03-31 12:38:03","post_modified_gmt":"2026-03-31 17:38:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=225943","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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