Content Marketing Archives | American Marketing Association https://www.ama.org/topics/content-marketing/ The Essential Community for Marketers Tue, 14 Apr 2026 13:22:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Content Marketing Archives | American Marketing Association https://www.ama.org/topics/content-marketing/ 32 32 158097978 Content Marketing Certification https://www.ama.org/certifications/content-marketing-certification/ Thu, 13 Dec 2018 21:01:58 +0000 https://www.ama.org/?page_id=2587 In Today’s Digital Age, Content Marketing IS Marketing. Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand’s marketing strategy. Now’s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success. That’s […]

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In Today’s Digital Age, Content Marketing IS Marketing.

Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand’s marketing strategy. Now’s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success.

That’s why we’ve partnered with Content Marketing Institute (CMI), a global leader in advancing the practice of content marketing, to develop a learning program to prepare for the AMA Professional Certified Marketer® (PCM®) Content Marketing exam.

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This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing. It’s your ultimate key to success, providing a deep dive into the following critical areas:

  • Modern Content Marketing
  • Building Your Team
  • Operations and Content Modeling
  • Standards and Guidelines
  • Audience
  • Product Development
  • Storytelling
  • Measurement
  • Story mapping

Pricing

AMA Member

$1,295
Log in to view member discount code

Non-Member

$1,395

Get Started

How Certification Works

Enrollment for the Content Marketing Certification program happens through our partners at CMI. You’ll have access to 15 hours of self-paced online learning, followed by an online exam.

  • Strategically Align Your Content Marketing
  • Get Actionable Takeaways
  • Unlock your potential

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The online test is made up of 100 multiple-choice questions. You’ll have two hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your exam registration includes three attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

Are You Interested in Just the PCM® Exam?

Purchase just the PCM®️ Content Marketing exam and prepare and study independently. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.

AMA MemberNon-Member
$249$349
Enroll In the Exam Only

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.

Frequently Asked Questions

If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as outlined here and renew when your three-year time period expires. You will not need to take a new exam.

If you purchased the PCM Content Marketing exam prior to October 25, you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program. If you would like to take the updated exam, you will also need to purchase the preparation course.

The new PCM Content Marketing program is different enough from the CMI University program that we will not be able to confer the PCM designation to those who previously completed the CMI University program. A new exam must be completed in order to achieve the PCM designation.

If you purchased the PCM Content Marketing exam prior to October 25, 2023 you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program.

If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as outlined here and renew when your three-year time period expires. You will not need to take a new exam.

AMA members receive a $100 discount. They must log into their AMA account for the discount code to use for purchase on the Content Marketing Institute website.

No. Unfortunately, we do not offer payment plan options at this time.

You will access the exam through the Content Marketing Institute’s learning management system upon completion of the course material.

Additional Questions?

No problem. We realize it’s a big commitment to become a PCM® in Content Marketing. Check out our FAQ page or email us at pcm@ama.org. 

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]]> 2587 Marketing Across Generations: Connecting with Gen X & Baby Boomers https://www.ama.org/events/virtual-training/marketing-across-generations-connecting-with-gen-x-baby-boomers/ Mon, 06 Apr 2026 16:53:07 +0000 https://www.ama.org/?post_type=ama_event&p=232118 Align Your Messaging to Generational Values This session will focus on understanding the deeper motivation and perspectives of mature generations (Gen X and Baby Boomers) and how their experiences and values shape their consumer mindset. Attendees will leave with a comprehensive grasp of these two target audiences and explore ways to craft marketing that resonates, […]

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Align Your Messaging to Generational Values

This session will focus on understanding the deeper motivation and perspectives of mature generations (Gen X and Baby Boomers) and how their experiences and values shape their consumer mindset.

Attendees will leave with a comprehensive grasp of these two target audiences and explore ways to craft marketing that resonates, motivates, and moves younger generations. Focusing on building stronger relationships through understanding, this session will help attendees see generations as more than just labels or consumer categories. 

Online | July 21, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

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Key Takeaways

  • Understanding what shapes generations and their unique cohort cultures
  • Identifying deeper aspects of Baby Boomer and Gen X cohort cultures
  • Refine messaging and communication methods to better connect with and align with Gen X and Baby Boomer cohorts

Select your quantity below to register

Marketing Across Generations: Connecting with Gen X & Baby Boomers (July 2026)

Non-Member

$275.00

Member

$150.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Event Policies

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]]> 232118 Building a Scalable Content Strategy https://www.ama.org/events/bootcamp/building-a-scalable-content-strategy/ Mon, 06 Apr 2026 15:51:44 +0000 https://www.ama.org/?post_type=ama_event&p=232090 Evolving Content Chaos into Consistent Content Execution Most marketing teams aren’t struggling with content creation, they’re struggling with content direction and scalability. In this two-part bootcamp, participants will learn how to build a clear, repeatable content strategy that aligns with their audience, supports business goals, and scales without burnout. Led by content strategist Karlyn Ankrom, […]

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Evolving Content Chaos into Consistent Content Execution


Most marketing teams aren’t struggling with content creation, they’re struggling with content direction and scalability. In this two-part bootcamp, participants will learn how to build a clear, repeatable content strategy that aligns with their audience, supports business goals, and scales without burnout.

Led by content strategist Karlyn Ankrom, this workshop breaks down how to identify the right audience, audit what’s already working, and create content that actually connects in today’s AI-saturated landscape.

Attendees will walk away with practical frameworks for creating high-quality content, repurposing it across platforms, and building systems that make consistency realistic. This is not about posting more, it’s about posting with purpose.

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Online | July 23 and July 30, 2026 | 10:00 AM-12:00 PM (both days) Central Time

Key Takeaways

  • Create a Clear ICP and Audience-Driven Content Strategy
  • Design a Repeatable Content Planning Structure and Framework
  • Reimagine “Quality Content” in an AI-heavy world
  • Amplify Content: Turn One Idea into Multiple Assets
  • Build a Sustainable Content Workflow

Select your quantity below to register

Building a Scalable Content Strategy (July 2026)

Non-Member

$475.00

Member

$300.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 232090 Digital Marketing Copywriting – July 2026 https://www.ama.org/events/bootcamp/digital-marketing-copywriting-july-2026/ Fri, 20 Feb 2026 15:39:23 +0000 https://www.ama.org/?post_type=ama_event&p=224488 Create Impactful Messaging Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — […]

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Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email.

You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

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What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on July 22, August 5, August 19, and September 2.

Select your quantity below to register

Digital Marketing Copywriting (July 2026)

Early-bird ends Apr 30
Non-Member

$1,100.00

$1,200.00

Member

$800.00

$900.00

Qty

Join as a group or team and save!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Should Attend?

This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!

Key Takeaways

  • Understand the content marketing funnel and the role customer awareness plays in copywriting.
  • Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
  • Create a brand voice and personality.
  • Write effective website copy for home pages, products and services and micro-copy.
  • Develop impactful email copy considering subject lines, body copy and using A/B testing.
  • Write effective long-form copy in the form of articles or blogs.
  • Create social media copy for newsfeeds, video and stories that drive people to action.
  • Understand the implications of accessibility in copywriting.

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about AMA’s digital badging.

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The Value of AMA Membership

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

join & SAVE

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]]> 224488 Digital Marketing Copywriting – May 2026 https://www.ama.org/events/bootcamp/digital-marketing-copywriting-may-2026/ Fri, 05 Sep 2025 20:50:41 +0000 https://www.ama.org/?post_type=ama_event&p=204985 Create Impactful Messaging Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — […]

The post Digital Marketing Copywriting – May 2026 appeared first on American Marketing Association.

]]>

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email.

You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

Advertisement

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on May 7, May 21, June 4, and June 18.

Select your quantity below to register

Digital Marketing Copywriting (May 2026)

Non-Member

$1,099.00

Member

$899.00

Qty

Join as a group or team and save!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Should Attend?

This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!

Key Takeaways

  • Understand the content marketing funnel and the role customer awareness plays in copywriting.
  • Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
  • Create a brand voice and personality.
  • Write effective website copy for home pages, products and services and micro-copy.
  • Develop impactful email copy considering subject lines, body copy and using A/B testing.
  • Write effective long-form copy in the form of articles or blogs.
  • Create social media copy for newsfeeds, video and stories that drive people to action.
  • Understand the implications of accessibility in copywriting.

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about AMA’s digital badging.

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The Value of AMA Membership

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

join & SAVE

The post Digital Marketing Copywriting – May 2026 appeared first on American Marketing Association.

]]> 204985 Streamline Your Content Planning Strategy https://www.ama.org/on-demand/streamline-your-content-planning-strategy/ https://www.ama.org/on-demand/streamline-your-content-planning-strategy/#respond Thu, 17 Jul 2025 15:56:48 +0000 https://www.ama.org/?post_type=ama_courses&p=200272 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Strategic content planning is the cornerstone of successful marketing campaigns, enabling businesses to create and deliver relevant and valuable content to their target audience while staying on message […]

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  • Streamline Your Content Planning Strategy

    Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI. 

    Beginner | 1.5 hours | 8 Modules

    $79 for non-members | FREE for members

    Buy This Course

What You’ll Learn

  • Identify how to align your content strategy and messaging with audience needs, preferences, and pain points.
  • Explore techniques for generating creative content ideas, brainstorming topics, and developing editorial calendars and content schedules to ensure consistency, relevance, and alignment with marketing goals and objectives.
  • Learn how to use data analytics tools to assess content effectiveness, identify opportunities for optimization, and refine content strategies over time.
  • Explore multi-channel distribution strategies to maximize the reach and impact of your content campaigns. These include leveraging owned, earned, and paid media channels, influencer partnerships, and community engagement.
  • Identify who should be part of your content strategy team and how best to work and communicate for successful outcomes.

You will gain access to this course for 90 days from purchase date.

Streamline Your Content Planning Strategy (On-Demand)

Non-Member

$79.00

Member

$0.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Strategic content planning is the cornerstone of successful marketing campaigns, enabling businesses to create and deliver relevant and valuable content to their target audience while staying on message and on brand. Effective content planning can also streamline the work process, better enabling diverse marketing teams to work together more efficiently. 

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Courses

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Streamline Your Content Planning Strategy appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/streamline-your-content-planning-strategy/feed/ 0 200272 Content Marketing https://www.ama.org/on-demand/content-marketing/ https://www.ama.org/on-demand/content-marketing/#respond Mon, 24 Feb 2025 04:21:21 +0000 https://www.ama.org/?post_type=ama_courses&p=115970 Course Overview This course introduces content marketing—a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through […]

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  • Content Marketing

    Connect with your audience, and build your brand awareness and trust using content marketing.

    Beginner | 3.5 Hours | 24 Modules

    $149 for non-members | $99 for members

    enroll now

Course Overview

This course introduces content marketing—a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through the sales funnel. In addition, you will explore how to use content to build brand awareness and establish the brand as a trusted source of expert advice.

Skill Level: Beginner

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What You’ll Learn

  • Define content marketing, and explain how it relates to social media and SEO
  • List the major types of content used in content marketing, and explain the strengths of each
  • Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel
  • Articulate the advantages of audience targeting and audience segmentation
  • Describe the process of channel management, and explain why it is important to furthering your marketing goals

You will gain access to this course for 90 days following purchase date.

Enroll Now

Content Marketing

Non-Member

$149.00

Member

$99.00

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Skills You’ll Gain

Content Marketing Marketing Funnel Content Development

Are you an AMA Professional Certified Marketer®️? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • On-Demand Training

    Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

  • On-Demand Training

    Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.

  • Certification

    This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.

The post Content Marketing appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/content-marketing/feed/ 0 115970 Certificate in Copyediting https://www.ama.org/on-demand/certificate-in-copyediting/ https://www.ama.org/on-demand/certificate-in-copyediting/#respond Tue, 20 Aug 2024 18:57:51 +0000 https://www.ama.org/?post_type=ama_courses&p=167584 Course Overview Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you’ll learn how to hone these skills to become an effective editor. Each course […]

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  • Certificate in Copyediting

    Hone your creative problem solving, attention, and editing skills to become an effective copywriter and editor.

    Hosted by MindEdge

    Certificate Program | 3 Courses | 13 Hours

    $209

    GET STARTED

    You will leave ama.org to make this purchase.

Course Overview

Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you’ll learn how to hone these skills to become an effective editor.

Each course in this certificate program features in-depth lessons on key topics, as well as interactive games and exercises, which provide hands-on practice to help you deepen your knowledge and gain confidence. Learn from experts in the field of editing and see how a passion for precision can translate into a rewarding career.

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Skill level: Beginner

Get started

Learning Format

This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Courses Included in This Certificate

Writing is central to our personal and professional lives. Errors in writing can derail a job application, miscommunicate a plan, and confuse our audience in many ways. This course will guide you through the writing process, from brainstorming the content to polishing the final draft. Along the way, you’ll be given tips for how to speed up the writing process and ensure that you send out error-free writing. Topics include time management, structure, crafting complex and clear sentences, and troubleshooting common grammar errors.

A great editor is like a great mechanic. They look at a piece of writing the same way a mechanic looks at a car: they assess the current state, see if it has any issues, and tune it up so it’s good to go. As you can imagine, there is no lack of metaphor to describe the task of editing. This course will help you discern between metaphor and fact to discover the truth of editing. You will learn the foundational principles of copyediting, the golden rules of proofreading, and what professional editors actually do and how you can do it, too.

This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you’ll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an AMA Professional Certified Marketer®️? This training is worth 13 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • On-Demand Training

    Enhance your writing and communication skills to make an impact.

  • On-Demand Training

    Connect with your audience, and build your brand awareness and trust using content marketing.

  • Certification

    This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.

The post Certificate in Copyediting appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/certificate-in-copyediting/feed/ 0 167584 The State of Digital Content: 2026 Edition https://www.ama.org/2026/04/01/the-state-of-digital-content-2026-edition/ Wed, 01 Apr 2026 19:10:10 +0000 https://www.ama.org/?p=231547 Uncover today’s top content challenges, emerging trends, and how to win in 2026 Back for its fourth edition, the State of Digital Content 2026 gives a behind-the-scenes look into how content teams operate and where they’re headed next. This year, Canto surveyed over 400 content and marketing professionals to understand how teams navigate rising digital content complexity, what operational […]

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]]> Uncover today’s top content challenges, emerging trends, and how to win in 2026

Back for its fourth edition, the State of Digital Content 2026 gives a behind-the-scenes look into how content teams operate and where they’re headed next. This year, Canto surveyed over 400 content and marketing professionals to understand how teams navigate rising digital content complexity, what operational challenges slow them down, and what the most advanced, best-in-class organizations do differently.

You’ll glean insights on:

  • The content boom: Understand trends in content operation budgets and expectations around content volume in the age of AI
  • Content operations under pressure: Investigate the top challenges organizations are facing around digital content management, workflow performance, and focus areas for improvement
  • What’s driving digital asset management: See how organizations are managing content, the consequences of mismanaged assets, and the best practices you need now
  • Tech stack optimization: Find out where teams are inefficient, the latest operational priorities, and marketing tech stack maturity trends
  • AI throughout the content lifecycle: Discover how AI is impacting content operations, where organizations can apply AI successfully, and emerging opportunities
Download

The post The State of Digital Content: 2026 Edition appeared first on American Marketing Association.

]]> 231547 How AI and Plagiarism Threaten Media Integrity and Profitability https://www.ama.org/2025/11/05/how-ai-and-plagiarism-threaten-media-integrity-and-profitability/ Wed, 05 Nov 2025 06:00:00 +0000 https://www.ama.org/?p=210260 Combat the dual threats of AI-generated content and plagiarism that are eroding audience trust and exposing your brand to financial and legal risks. Download the essential new Copyleaks guide to learn how to safeguard your intellectual property, protect revenue streams from piracy, and implement an enterprise-ready content solution for authenticity and reputation protection. In today’s […]

The post How AI and Plagiarism Threaten Media Integrity and Profitability appeared first on American Marketing Association.

]]> Combat the dual threats of AI-generated content and plagiarism that are eroding audience trust and exposing your brand to financial and legal risks. Download the essential new Copyleaks guide to learn how to safeguard your intellectual property, protect revenue streams from piracy, and implement an enterprise-ready content solution for authenticity and reputation protection.

In today’s media landscape, the dual threats of AI-generated content and plagiarism are eroding audience trust and creating financial and legal risks for media and publishing companies.

Download the new guide from Copyleaks to explore:

  • How to combat the rising challenges of content authenticity
  • Protecting intellectual property and revenue streams from AI misuse and piracy
  • Why content verification is a strategic investment that safeguards your brand’s reputation
  • An enterprise-ready solution for AI and plagiarism detection at scale
Download

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