View sweepstakes rules.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-training-is-exclusively-for-ama-members\">This Training is Exclusively for AMA Members<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.my.site.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fwww.ama.org%2Fevents%2Fvirtual-training%2Fseo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility%2F&__hstc=92629314.0846f5e313db32d93e2b08d77b5b5cc3.1772810617487.1772810617487.1772814774793.2&__hssc=92629314.3.1772814774793&__hsfp=66418abf28dabe9c9914fe79433f7a44&_gl=1*xdu67e*_gcl_au*NTQzMjgzMzYxLjE3NzI4MTA2MTY.*_ga*MTk1NTI3MjUyOS4xNzcyODEwNjE3*_ga_VZ6FMZZPER*czE3NzI4MTA2MTYkbzEkZzEkdDE3NzI4MTQ3NzckajU2JGwwJGgw\%22>MEMBER LOGIN<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">EXPLORE MEMBERSHIP<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","post_title":"SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility (Members Only)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility","to_ping":"","pinged":"","post_modified":"2026-04-10 10:48:07","post_modified_gmt":"2026-04-10 15:48:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=226638","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":218996,"post_author":"168509","post_date":"2026-01-16 09:59:27","post_date_gmt":"2026-01-16 15:59:27","post_content":"\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Marketing Strategy & Execution<br>Time: Apr 21, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//81938749871?pwd=6EyALXSZI3gtczNQSduSrfUfn4FUBO.1\%22>https:\/\/ama-org.zoom.us\/j\/81938749871?pwd=6EyALXSZI3gtczNQSduSrfUfn4FUBO.1<\/a>

Meeting ID: 819 3874 9871<br>Passcode: AMASTRATE<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong><br><a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-from-strategy-to-systems-how-modern-marketing-actually-delivers\"><strong><strong>From Strategy to Systems: How Modern Marketing Actually Delivers<\/strong><\/strong><\/h2>\n\n\n\n<p>Traditional marketing playbooks of the past are no longer working. The infusion of AI didn't just speed marketing up but collapsed the distance between strategy and execution.<\/p>\n\n\n\n<p>The marketing leaders who win aren't the ones with the best frameworks. They're the ones who've learned to train systems, meet modern customer expectations, and deliver real-time outcomes.<\/p>\n\n\n\n<p>Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.<\/p>\n\n\n\n<p>You'll learn:<br>> Why the old strategy playbook is broken (and what comes next)<br>> The new operating model: From plans to trained systems<br>> The SPOT \u2192 BUILD \u2192 TEST \u2192 SCALE framework in action<br>> Real examples: Sales enablement, content, GTM execution<br>> How to start training your systems<br><\/p>\n\n\n\n<p><strong><em>Online | April 21, 2026 | 10:00 a.m. - 12:00 p.m. Central Time<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Why marketing strategy fails to execute<\/strong>. Diagnose the real gap between strategy and delivery<\/li>\n\n\n\n<li><strong>The new operating system for marketing execution<\/strong>. How modern marketing teams collapse the distance between strategy and results using the SPOT \u2192 BUILD \u2192 TEST \u2192 SCALE framework<\/li>\n\n\n\n<li><strong>How AI changes what execution means<\/strong>. Where AI actually moves the needle vs. where it creates noise (and how to tell the difference)<\/li>\n\n\n\n<li><strong>How to design and deliver pilots that deliver<\/strong>. Build focused experiments that produce measurable outcomes in 30-60 days without organizational drama<\/li>\n\n\n\n<li><strong>Tools and templates you can use immediately<\/strong>. Walk out with validation frameworks, knowledge base structures, and execution systems ready to deploy<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Building a Marketing Strategy in the Age of AI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"building-a-marketing-strategy-in-the-age-of-ai","to_ping":"","pinged":"","post_modified":"2026-01-21 10:45:07","post_modified_gmt":"2026-01-21 16:45:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=218996","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":219018,"post_author":"168509","post_date":"2026-01-16 10:39:27","post_date_gmt":"2026-01-16 16:39:27","post_content":"\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Transforming Market Research with AI<br>Time: May 20, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//83762130439?pwd=5j8xJfvBGBJuVmJl0WiLPLfiBrTkva.1\%22>https:\/\/ama-org.zoom.us\/j\/83762130439?pwd=5j8xJfvBGBJuVmJl0WiLPLfiBrTkva.1<\/a>

Meeting ID: 837 6213 0439<br>Passcode: AMAIMARRES<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong><br><a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-synthetic-personas-creative-testing-and-ai-driven-insight-for-modern-marketers\"><strong><strong>Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers<\/strong><\/strong><\/h2>\n\n\n\n<p>Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation. <\/p>\n\n\n\n<p>This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to build synthetic personas, simulate focus group discussions, test ad creative, and generate and evaluate AI-generated product concepts before committing to full research investments.<\/p>\n\n\n\n<p>The session highlights the strategic benefits of synthetic research, including speed, cost efficiency, and emerging evidence of strong alignment with human responses in early-stage, text-based research. Attendees will leave with a practical framework for integrating AI-enabled research into everyday marketing, creative, and innovation workflows.<br><\/p>\n\n\n\n<p><strong><em>Online | May 20, 2026 | 10:00 a.m. - 12:00 p.m. Central Time<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<p>By the end of the session, participants will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build and apply synthetic AI personas to explore customer motivations, behaviors, and needs.<\/li>\n\n\n\n<li>Conduct synthetic focus groups to surface early-stage insights, objections, and opportunities.<\/li>\n\n\n\n<li>Use synthetic personas to test advertising creative, messaging, and positioning.<\/li>\n\n\n\n<li>Generate new product or service concepts with AI and evaluate them through persona-based testing.<\/li>\n\n\n\n<li>Apply AI-driven research responsibly, understanding both its strategic advantages and limitations.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Using AI Personas to Accelerate Market Research","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"using-ai-personas-to-accelerate-market-research","to_ping":"","pinged":"","post_modified":"2026-01-21 10:31:23","post_modified_gmt":"2026-01-21 16:31:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=219018","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":230970,"post_author":"168509","post_date":"2026-03-27 14:13:27","post_date_gmt":"2026-03-27 19:13:27","post_content":"\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Claude for Marketers<br>Time: May 27, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//83050944841?pwd=nMIJZAhWZOokYaOUYpa0Wo5cBuYnjU.1\%22>https:\/\/ama-org.zoom.us\/j\/83050944841?pwd=nMIJZAhWZOokYaOUYpa0Wo5cBuYnjU.1<\/a>

Meeting ID: 830 5094 4841<br>Passcode: AMACLAUDE<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong>: <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//skftgtm4lg9c+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-make-claude-your-colleague-not-just-another-chatbot\"><em>Make Claude Your Colleague, Not Just Another Chatbot<\/em><\/h2>\n\n\n\n<p>As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use.<br><br><strong>In this two-hour interactive session, you will be guided through Claude's most useful features, starting with the fundamentals and quickly progressing to the tools that deliver the biggest productivity gains.<\/strong> <\/p>\n\n\n\n<p>Learn how to give Claude persistent memory of your brand, teach it your processes, and connect it to the tools you already use. The session will focus on Projects, Skills, and Cowork: the features that turn Claude from a simple chatbot into an always-on AI colleague. <\/p>\n\n\n\n<p>After this session, you will have Claude actively working on content production, research, campaign management, reporting, and admin. You will also leave with a downloadable PDF guide that recaps everything covered, so you can implement it all straight away.<\/p>\n\n\n\n<p><strong><em>Online | May 27, 2026 | 10:00 a.m. - 12:00 p.m. (Central Time)<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Use Claude as a well-trained colleague on most projects<\/li>\n\n\n\n<li>Set up Claude's agent tools to work for you through the day<\/li>\n\n\n\n<li>Gain insight into an advanced user's best workflows<\/li>\n<\/ul>\n\n\n\n<p>You will also received a PDF guide which recaps how to implement the things covered in the session.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"The Marketer\u2019s Quick Start Guide to Claude","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"claude-quick-start-guide-for-marketers","to_ping":"","pinged":"","post_modified":"2026-04-06 10:10:37","post_modified_gmt":"2026-04-06 15:10:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=230970","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":205134,"post_author":"168509","post_date":"2025-09-08 13:09:44","post_date_gmt":"2025-09-08 18:09:44","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-ai-powered-marketing-tools-that-achieve-results\">AI-Powered Marketing Tools That Achieve Results<\/h2>\n\n\n\n<p>Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you\u2019ll learn how to use AI to research, plan, create, and measure your marketing.<\/p>\n\n\n\n<p>By the end, you\u2019ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.<\/p>\n\n\n\n<p><strong>4 Weeks | Online | June 8-29, 2026<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n\n\n\n<p>This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The <strong>four-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png?w=620\%22 alt=\"\" class=\"wp-image-121345 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-4-live-sessions\">4 Live Sessions<\/h3>\n\n\n\n<p>Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on <strong>June 8, 15, 22, and 29.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color\"><strong>Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.<\/strong><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n\n\n\n<p>Marketers who want to work more efficiently and intelligently using AI. Whether you\u2019re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use AI tools for research, ideation and content production<\/li>\n\n\n\n<li>Build a complete marketing strategy with AI support<\/li>\n\n\n\n<li>Generate on-brand content (text, image, video, music)<\/li>\n\n\n\n<li>Collect and interpret data to report on performance<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-show-your-achievement\">Show your achievement!<\/h2>\n\n\n\n<p class=\"has-text-align-left\">When you finish this program, you\u2019ll get a <strong>digital badge and certificate<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about <a href=https://www.ama.org/"https:////www.ama.org//ama-digital-badges///">AMA/u2019s digital badging<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image alignleft size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//Learning-Events_Blank-1.png?w=600\%22 alt=\"\" class=\"wp-image-218422\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118889\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-black-color has-text-color\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","post_title":"Transform Your Marketing with AI: Hands-On Workshop Series","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"transform-your-marketing-with-ai-hands-on-workshop-series-june2026","to_ping":"","pinged":"","post_modified":"2026-03-13 16:01:54","post_modified_gmt":"2026-03-13 21:01:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=205134","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":160411,"post_author":"168509","post_date":"2025-12-10 10:22:00","post_date_gmt":"2025-12-10 16:22:00","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-artificial-intelligence-ai-for-marketing-professionals\">Artificial Intelligence (AI) for Marketing Professionals<\/h2>\n\n\n\n<p>This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>$149 for non-members | $99 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//artificial-intelligence-for-marketing-professionals///">Access Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. <\/p>\n\n\n\n<p>Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define the phases of artificial intelligence (AI) and its categories<\/li>\n\n\n\n<li>Differentiate between supervised learning, unsupervised learning, and reinforcement learning<\/li>\n\n\n\n<li>Describe the current benefits and limitations of AI technologies used in the marketing field<\/li>\n\n\n\n<li>Identify marketing applications of machine learning, deep learning, and generative AI<\/li>\n\n\n\n<li>Explain how AI supports content marketing, search engine optimization, and persona development<\/li>\n\n\n\n<li>Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts<\/li>\n\n\n\n<li>Explain the risks and challenges of utilizing AI marketing tools<\/li>\n\n\n\n<li>Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences<\/li>\n\n\n\n<li>Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//05//3-CEUs.png?w=350\%22 alt=\"\" class=\"wp-image-208017\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Artificial Intelligence (AI) for Marketing Professionals","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"artificial-intelligence-ai-for-marketing-professionals","to_ping":"","pinged":"","post_modified":"2026-02-26 13:41:46","post_modified_gmt":"2026-02-26 19:41:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=160411","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":225155,"post_author":"229139","post_date":"2026-02-25 10:17:37","post_date_gmt":"2026-02-25 16:17:37","post_content":"\n<p>Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers.<\/p>\n\n\n\n<p>Aligned with insights from AMA\u2019s <strong>2026 Future Trends in Marketing Report<\/strong>, this discussion focuses on where AI creates new leverage for marketers, not just new challenges.<br><br>This is a space to reflect, exchange perspectives, and identify where the center of value in marketing is moving next.<\/p>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//90f9abef-ab27-4ff7-8c39-03c2533f1149//ondemand/" target=\"_blank\" rel=\"noreferrer noopener\">Watch the Recording<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-programming-is-exclusively-for-ama-members\">This Programming is Exclusively for AMA Members<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.my.site.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fwww.ama.org%2Fevents%2Fwebinar%2Fthe-ai-reckoning-for-marketers%2F&__hstc=92629314.ca63f5abed84490922ef0796fbc52c2d.1770131322891.1772029145923.1772031444940.32&__hssc=92629314.34.1772031444940&__hsfp=4218f83bd067c1e6902d23f9dda4da4d&_gl=1*qigrme*_gcl_au*OTIxNDkwNTMzLjE3Njk0NDg5NTg.*_ga*MTUyNTcyODE1My4xNzY5NDQ4OTU5*_ga_VZ6FMZZPER*czE3NzIwMjkxNDUkbzE0JGcxJHQxNzcyMDM2Mjc4JGo2MCRsMCRoMA..\%22 target=\"_blank\" rel=\"noreferrer noopener\">MEMBER LOGIN<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">EXPLORE MEMBERSHIP<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-speakers\"><strong>Speakers<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","post_title":"The AI Reckoning for Marketers (Members Only)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-ai-reckoning-for-marketers","to_ping":"","pinged":"","post_modified":"2026-03-26 15:16:15","post_modified_gmt":"2026-03-26 20:16:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=225155","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":208254,"post_author":"168509","post_date":"2025-10-09 09:17:51","post_date_gmt":"2025-10-09 14:17:51","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-ai-powered-marketing-tools-that-achieve-results\">AI-Powered Marketing Tools That Achieve Results<\/h2>\n\n\n\n<p>Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you\u2019ll learn how to use AI to research, plan, create, and measure your marketing.<\/p>\n\n\n\n<p>By the end, you\u2019ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.<\/p>\n\n\n\n<p><strong>4 Weeks | Online | November 24-December 15, 2025<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n\n\n\n<p>This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The <strong>four-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png?w=620\%22 alt=\"\" class=\"wp-image-121345 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-4-live-sessions\">4 Live Sessions<\/h3>\n\n\n\n<p>Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on <strong>November 24, December 1, 8, and 15.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color\"><span><em style=\"font-weight: bold;\">This session is sold out! Check out our next cohorts scheduled for <a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//transform-your-marketing-with-ai-hands-on-workshop-series-feb2026///">February 2026<\/a> and <a href=https://www.ama.org/"https:////www.ama.org//events//bootcamp//transform-your-marketing-with-ai-hands-on-workshop-series-june2026///">June 2026<\/a>.<\/em><\/span><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n\n\n\n<p>Marketers who want to work more efficiently and intelligently using AI. Whether you\u2019re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use AI tools for research, ideation and content production<\/li>\n\n\n\n<li>Build a complete marketing strategy with AI support<\/li>\n\n\n\n<li>Generate on-brand content (text, image, video, music)<\/li>\n\n\n\n<li>Collect and interpret data to report on performance<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118889\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-black-color has-text-color\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","post_title":"Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"transform-your-marketing-with-ai-hands-on-workshop-series-nov2025","to_ping":"","pinged":"","post_modified":"2025-11-24 11:24:15","post_modified_gmt":"2025-11-24 17:24:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=208254","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":205144,"post_author":"168509","post_date":"2025-09-08 13:43:45","post_date_gmt":"2025-09-08 18:43:45","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-take-your-ai-relationship-to-the-next-level\">Take Your AI Relationship To The Next Level<\/h2>\n\n\n\n<p>This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT to improve content quality, streamline ideation, and build bold, audience-aligned strategies.<\/p>\n\n\n\n<p>You'll learn how to \u201ctrain your AI,\u201d organize your content inputs, and transform your past wins into future-ready assets\u2014all with a human touch that AI alone can\u2019t replicate.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>Please Note: This training will focus specifically on <strong>ChatGPT Paid Plan<\/strong> features and examples from the latest versions. It is recommended for users to acquire and have familiarity with this platform ahead of the session.<\/em><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color\"><strong>Join with your team or group. Save 10% when you purchase 3 or more tickets. Users will be assigned after checkout is completed.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-two-live-sessions\">Two Live Sessions<\/h2>\n\n\n\n<p>This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Woman-at-Computer_620x466.png/" alt=\"\" class=\"wp-image-121344\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-part-1-january-15\">Part 1: January 15<\/h3>\n\n\n\n<p><strong>Train Your ChatGPT<\/strong><br>Develop strategies centered around your Ideal Customer Profile (ICP), establishing customer needs as the foundation for all AI interactions. The workshop emphasizes AI's role as a brainstorming partner rather than a strategy replacement, with hands-on exercises for generating distinctive content using targeted prompting techniques.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png/" alt=\"\" class=\"wp-image-121345\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-part-2-january-22\">Part 2: January 22<\/h3>\n\n\n\n<p><strong>Build a Better AI-Strategy<\/strong><br>Customize AI tools with your brand content, creating assistants that reflect your unique voice. Optimize content for SEO with AI-assisted headlines and metadata creation, and build systematic prompt libraries. The workshop demonstrates how to develop comprehensive content strategies with AI, while maintaining brand consistency and focusing on target audience needs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p>This training is ideal for content strategists, marketers, brand managers, agency professionals and in-house teams, entrepreneurs and thought leaders looking to save time and stay bold with their content.<\/p>\n\n\n\n<p>Attendees should have access to <strong>ChatGPT paid plan <\/strong>as well as access to (or examples of):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Existing Ideal Client Profiles (ICPs)<\/li>\n\n\n\n<li>Top-performing blog posts or articles<\/li>\n\n\n\n<li>High-engagement LinkedIn posts<\/li>\n\n\n\n<li>YouTube videos with strong views (transcripts, if possible)<\/li>\n\n\n\n<li>Brand guide (voice, tone, values, key messages)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create an AI-informed content strategy rooted in human insight<\/li>\n\n\n\n<li>Train and personalize ChatGPT to your brand's voice, audience, and mission<\/li>\n\n\n\n<li>Organize your AI environment for collaboration and scalability<\/li>\n\n\n\n<li>Generate bold, opinionated content that cuts through noise<\/li>\n\n\n\n<li>Turn your best-performing content into a system for scale and SEO optimization<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-4-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115981\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-black-color has-text-color\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","post_title":"How to Train Your ChatGPT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-train-your-chatgpt-jan2026","to_ping":"","pinged":"","post_modified":"2026-01-08 09:22:09","post_modified_gmt":"2026-01-08 15:22:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=205144","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Artificial Intelligence

Artificial intelligence is an area of computer science concerned with designing smart computer systems. AI systems exhibit the characteristics generally associated with intelligence in human learning, reasoning, and solving problems.

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