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DMI Graduates Work for Companies Like

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How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 110 hours to complete. You’ll have access to self-paced online learning, exams and assignment. Exams consist of 100 questions, students require a score of 60% to pass.

Topics Covered

• Digital Strategy and Planning
• Search and Digital Channels
• Digital Selling
• Customer Experience
• Social Media
• eCommerce and Conversion Rate Optimization
• Project Planning and Creative Skills
• Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® in Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

The post Advanced Digital Marketing Certification appeared first on American Marketing Association.

• Marketing Strategy
• Marketing Research and Data Analytics
• Pricing Strategy
• Customer Behavior and Segmentation
• Product and Services Positioning

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

How Certification Works

After enrollment, you’ll have access to 16 hours of self-paced online learning. And when you’re ready to take the online exam, you’ll be directed to AMA’s exam platform.

Recommended Technology Requirements:

• The last three versions of the major modern browsers (Chrome, Edge, Firefox, Safari) on a desktop or laptop device work best. Other mobile devices and web browsers may work, but may not render all features of the courses available.
• Cookies and JavaScript must be enabled
• Some ad blocker plug-ins will prevent videos from appearing in courses. Ad blocking software should be disabled during course work.
• Reliable internet connection. Broadband cable or high-speed DSL is recommended for optimal experience.
• E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

Note: Some courses may have additional hardware and/or software requirements. Any additional requirements will be listed in the course description and course syllabus.

Are You Interested in Just the PCM® Exam?

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.

Questions?

No problem. We realize it’s a big commitment to become a PCM® in Marketing Management. Check out our FAQ page or email us at pcm@ama.org. 

The post Marketing Management Certification appeared first on American Marketing Association.

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM^® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

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Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

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92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Topics Covered

• Digital Marketing in the Era of AI
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) Using Google Ads
• Email Marketing
• Website Optimization
• Google Analytics
• Digital Marketing Strategy

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

The post Digital Marketing Certification appeared first on American Marketing Association.

The Customer Engagement Magazine: Human or AI? is a new print magazine exploring one of the defining questions in modern marketing, across three lenses: data, personalization, and risk. 

Before Issue 1 ships in June, we’re hosting a live webinar with two guests who are living this conversation from very different angles: an ex-Forrester analyst who has spent over a decade advising enterprise brands on data strategy, and a senior marketing practitioner at a Fortune 500 brand who is navigating AI adoption from inside the firewall.

Specifically, we’ll explore

• Data – Why most personalization problems aren’t personalization problems at all, they’re data problems. And why the companies winning right now are the ones building an unstructured data strategy alongside the structured one they’ve had for years.
• Personalization – Where the line is between useful and uncomfortable, and how the best brands draw it. We’ll talk about zero-party and first-party data, what it means to make the customer the hero of the data exchange, and why your segmentation approach may be holding your AI capabilities back.
• Risk – What’s actually slowing AI adoption inside large organizations (hint: it’s not a lack of enthusiasm). We’ll talk about what risk management looks like in practice, why vendors often carry less risk than building in-house, and how teams can start small without stalling permanently.

What you’ll walk away with: This isn’t a panel of futurists. It’s a conversation between people doing the work, shaped by what the Human or AI? Magazine will explore in depth across its first three issues. You’ll leave with a clearer sense of where to start, what to stop debating, and how to bring your organization along.

Webinar airs at 12 PM CST and will be available on-demand for six months after airing.

The post Magazine Sneak Peek: What “Human or AI?” Looks Like in Practice appeared first on American Marketing Association.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Event Policies

The post How to Write a Winning Brand Positioning Statement appeared first on American Marketing Association.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Event Policies

The post Marketing Across Generations: Connecting with Gen X & Baby Boomers appeared first on American Marketing Association.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

The post Building a Scalable Content Strategy appeared first on American Marketing Association.

If sales is ignoring your account lists and your campaign ROI is hard to defend, the problem is not your strategy. It is the data underneath it. We will show you exactly how buyer intent signals transform ABM from a targeting exercise into a revenue engine, covering everything from account selection to activation timing to messaging that meets buyers where they are. 

Walk away with:

• A framework for replacing static firmographic lists with intent-backed account selection 
• Clear triggers for knowing when to activate campaigns, escalate to sales, or pull back spend
• Messaging strategies built around the specific topics your target accounts are consuming right now 
• A data foundation that makes ABM pipeline attribution defensible in any budget review 
• A concrete approach to rebuilding sales confidence in marketing-sourced account lists

This webinar airs at 12 PM and will be available on-demand for six months after airing.

The post AI-Powered ABM That Targets Accounts Ready to Buy appeared first on American Marketing Association.

This session offers a practical framework for the AI competencies that matter most in marketing today—drawn from both academic and industry perspectives—and three concrete approaches for building them into your courses next semester. The session includes a live demo of an AI marketing simulation.

Key Takeaways:

• A clear framework for the AI marketing skills employers now screen for 
• Why traditional assignments and assessments fail to develop these competencies
• Three practical approaches for embedding AI skill-building into your courses next semester — without starting from scratch
• A live walkthrough of a Novela AI marketing simulation designed to build these skills in the classroom

This webinar airs at 12 PM CT and will be available for on-demand for six months.

The post How Should We Teach AI Marketing? appeared first on American Marketing Association.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post The Marketer’s Quick Start Guide to Claude appeared first on American Marketing Association.