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https:\/\/ama-org.zoom.us\/j\/81938749871?pwd=6EyALXSZI3gtczNQSduSrfUfn4FUBO.1<\/a>

Meeting ID: 819 3874 9871<br>Passcode: AMASTRATE<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong><br><a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-from-strategy-to-systems-how-modern-marketing-actually-delivers\"><strong><strong>From Strategy to Systems: How Modern Marketing Actually Delivers<\/strong><\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Traditional marketing playbooks of the past are no longer working. The infusion of AI didn't just speed marketing up but collapsed the distance between strategy and execution.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The marketing leaders who win aren't the ones with the best frameworks. They're the ones who've learned to train systems, meet modern customer expectations, and deliver real-time outcomes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You'll learn:<br>> Why the old strategy playbook is broken (and what comes next)<br>> The new operating model: From plans to trained systems<br>> The SPOT \u2192 BUILD \u2192 TEST \u2192 SCALE framework in action<br>> Real examples: Sales enablement, content, GTM execution<br>> How to start training your systems<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online | April 21, 2026 | 10:00 a.m. - 12:00 p.m. Central Time<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Why marketing strategy fails to execute<\/strong>. Diagnose the real gap between strategy and delivery<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>The new operating system for marketing execution<\/strong>. How modern marketing teams collapse the distance between strategy and results using the SPOT \u2192 BUILD \u2192 TEST \u2192 SCALE framework<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>How AI changes what execution means<\/strong>. Where AI actually moves the needle vs. where it creates noise (and how to tell the difference)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>How to design and deliver pilots that deliver<\/strong>. Build focused experiments that produce measurable outcomes in 30-60 days without organizational drama<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Tools and templates you can use immediately<\/strong>. Walk out with validation frameworks, knowledge base structures, and execution systems ready to deploy<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":219011,\"uuid\":\"6cc46dab-3071-4d04-a539-bc80c2378687\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Building a Marketing Strategy in the Age of AI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"building-a-marketing-strategy-in-the-age-of-ai","to_ping":"","pinged":"","post_modified":"2026-01-21 10:45:07","post_modified_gmt":"2026-01-21 16:45:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=218996","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":217586,"post_author":"168509","post_date":"2026-02-23 13:42:41","post_date_gmt":"2026-02-23 19:42:41","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":217594,\"uuid\":\"166fba79-ffb6-450b-9c66-f1277e789893\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Authentic Marketing<br>Time: May 14, 2026 10:00 AM Central Time (US and Canada)<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//89163113921?pwd=NgRD9kPjWvkL3wlubl2p2HtY8ES8RU.1\%22>https:\/\/ama-org.zoom.us\/j\/89163113921?pwd=NgRD9kPjWvkL3wlubl2p2HtY8ES8RU.1<\/a>

Meeting ID: 891 6311 3921<br>Passcode: AMAAUTH<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong><br><strong><u><a href=https://www.ama.org/"https:////www.addevent.com//event//w5dccl783g1g+apple/">Apple <u><a href=https://www.ama.org/"https:////www.addevent.com//event//w5dccl783g1g+google/">Google <u><a href=https://www.ama.org/"https:////www.addevent.com//event//w5dccl783g1g+office365/">Office 365<\/a><\/u>  <u><a href=https://www.ama.org/"https:////www.addevent.com//event//w5dccl783g1g+outlook/">Outlook <u><a href=https://www.ama.org/"https:////www.addevent.com//event//w5dccl783g1g+outlookcom/">Outlook.com <u><a href=https://www.ama.org/"https:////www.addevent.com//event//w5dccl783g1g+yahoo/">Yahoo /n

Marketing Strategy

What is a marketing strategy? 

A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to the overall business strategy and is designed to guide the company’s marketing efforts, tactics, and resources in a coordinated and cohesive manner. 

What is a go-to-market (GTM) strategy? 

A go to market strategy is a plan that outlines how a company or organization will introduce new products or services to a target audience or market. The primary goal of a go-to-market strategy is to maximize market penetration, customer acquisition, and revenue generation.

What is a digital marketing strategy? 

A digital marketing strategy is a comprehensive plan that outlines how a business or organization will leverage digital channels and technologies to promote its products or services, engage with its target audience, and achieve its marketing goals. 

Here, you will find a collection of the best articles and research insights regarding marketing strategy, digital marketing, and other types of strategies like account-based marketing strategies.

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