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View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Intent to Impact: Practical Ways to Apply AI in Modern ABM","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"intent-to-impact-practical-ways-to-apply-ai-in-modern-abm","to_ping":"","pinged":"","post_modified":"2026-03-04 14:24:33","post_modified_gmt":"2026-03-04 20:24:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=219328","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":231152,"post_author":"146335","post_date":"2026-03-30 15:16:25","post_date_gmt":"2026-03-30 20:16:25","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-steal-proven-experiential-tactics-from-leading-marketers-to-drive-engagement-pipeline-and-measurable-roi\">Steal proven experiential tactics from leading marketers to drive engagement, pipeline, and measurable ROI.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This guide is built for marketers who need events and experience to perform like a true marketing channel not just a line item. Inside, you\u2019ll learn how leading brands define experiential marketing, choose the right formats, and design \u201cmoney-can\u2019t-buy\u201d moments that create emotional connection and long-term loyalty. Get practical ideas for leveraging AI, RFID, and data to personalize experiences at scale, measure behavior across touchpoints, and connect those insights back to the pipeline and revenue.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_cvea53\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_cvea53&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Experiential Marketing Playbook for Modern B2B Marketers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"experiential-marketing-playbook-for-modern-b2b-marketers","to_ping":"","pinged":"","post_modified":"2026-03-30 15:16:29","post_modified_gmt":"2026-03-30 20:16:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=231152","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />
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