Marketing Archives

view on-demand<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n","post_title":"Executing Smarter Marketing: Tools That Drive Speed, Alignment, and Reach","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"executing-smarter-marketing-tools-that-drive-speed-alignment-and-reach","to_ping":"","pinged":"","post_modified":"2026-02-24 14:23:42","post_modified_gmt":"2026-02-24 20:23:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=220831","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":211895,"post_author":"110977","post_date":"2025-11-12 14:38:15","post_date_gmt":"2025-11-12 20:38:15","post_content":"\nThis free event is now available for on-demand registration and access through June 9, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\nStep into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.<\/p>\n\n\n\nFollowing the keynote, attendees will move into live product demos from leading marketing technology companies. You'll see real tools in action, built to streamline execution, enhance collaboration, accelerate creative production, and enable smarter, more measurable growth.<\/p>\n\n\n\nWhether you\u2019re modernizing your marketing practice, planning your 2026 tech stack, or looking to sharpen the skills your team needs next, this event will equip you with practical insights and hands-on inspiration to stay ahead.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//1d014884-861b-4149-9cf0-99488f48f091//ondemand/">View On-Demand<\/a><\/div>\n<\/div>\n","post_title":"Skills and Tools Marketers Need to Win in 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"skills-and-tools-marketers-need-to-win-in-2026","to_ping":"","pinged":"","post_modified":"2025-12-09 14:28:58","post_modified_gmt":"2025-12-09 20:28:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=211895","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":233106,"post_author":"146335","post_date":"2026-04-14 15:16:44","post_date_gmt":"2026-04-14 20:16:44","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-in-a-digital-world-marketers-must-remember-to-optimize-for-presence\">In A Digital World, Marketers Must Remember To Optimize For Presence<\/h4>\n\n\n\nMarketing has never been better at optimization.<\/p>\n\n\n\nCampaigns can now be targeted by behavior, adjusted in real time and measured across dozens of performance indicators. Algorithms help brands decide which message appears where, when and to whom. Every impression can be counted.<\/p>\n\n\n\nBut in this era of perfect optimization, something important has quietly eroded.<\/p>\n\n\n\nPresence.<\/p>\n\n\n\nMost modern marketing happens on screens. These are fleeting exposures that appear, scroll by and disappear. We\u2019ve built a system that excels at delivering impressions, but impressions alone rarely create the emotional ties that build long-term awareness and affinity.<\/p>\n\n\n\nThat\u2019s where tangible marketing still holds unique power.<\/p>\n\n\n\nPhysical touchpoints, whether products, experiences or environments, place brands directly into people\u2019s lives. They aren\u2019t consumed and forgotten in seconds. They remain visible, useful or memorable over time: that <a href=https://www.ama.org/"https:////www.ppai.org//media-hub//trader-joes-totes-do-it-again///">Trader Joe\u2019s tote bag<\/a> becomes a personal signal; that <a href=https://www.ama.org/"https:////www.ppai.org//media-hub//one-band-2-brothers-and-millions-in-merch///">Oasis reunion tour tee<\/a> makes one night last a decade.<\/p>\n\n\n\nAnd because of that persistence, they create something every brand covets: lasting connections.<\/p>\n\n\n\nFor many marketers, the challenge isn\u2019t understanding the value of tangible engagement. It\u2019s remembering to design it into campaigns from the start rather than adding it later.<\/p>\n\n\n\nWhy Tangible Marketing Sticks<\/strong><\/p>\n\n\n\nThe advantage of physical brand experiences aligns with simple human behavior. People remember what they hold, use, wear and interact with repeatedly. Tangible objects, such as your brand merchandise, occupies real space in daily routines, and that repetition strengthens positive associations over time.<\/p>\n\n\n\nConsumer research reinforces this pattern. Studies examining branded merch consistently show that these physical touchpoints generate high recall and favorability among recipients. In research conducted by Promotional Products Association International (PPAI), recall rates for branded merchandise <a href=https://www.ama.org/"https:////www.ppai.org//wp-content//uploads//2024//06//PPAI-AdMap-2024-Advertising-Spend-By-Medium.pdf/">exceeded 70%<\/a>, with favorability scores even higher.<\/p>\n\n\n\nMore broadly, PPAI research shows that more than half of consumers keep promotional items for <a href=https://www.ama.org/"https:////www.ppai.org//wp-content//uploads//2025//10//Promos-5-Second-Impact-PPAI-Research-2025.pdf/">sentimental reasons<\/a>. In other words, people aren\u2019t just keeping merch because it\u2019s useful. They keep it because these pieces represent experiences, memories or relationships with the brands behind them.<\/p>\n\n\n\nThat emotional dimension is difficult to replicate in other channels.<\/p>\n\n\n\nIt also helps explain why well-designed tangible marketing often outperforms expectations when it comes to brand recall and loyalty.<\/p>\n\n\n\nWhen Brands Build Lasting Connections<\/strong><\/p>\n\n\n\nSeveral brands have leaned into merch not as a novelty but as a core part of their brand ecosystem.<\/p>\n\n\n\nTake Liquid Death, the canned water company that has built an entire lifestyle identity around its merchandise. The brand\u2019s <a href=https://www.ama.org/"https:////liquiddeath.com//collections//merch-store/">online store<\/a> sells everything from bomber jackets to Spotify-enabled urns. It generates revenue streams that rival its beverage sales, but more importantly the merchandise transforms customers into visible advocates. This is how everyday items like t-shirts and hats can become conversation starters.<\/p>\n\n\n\nWe\u2019ve all experienced the unexpected cultural momentum of drinkware. These are statement pieces today. They go everywhere with us. The giant Stanley Quencher tumbler alone has been the subject of <a href=https://www.ama.org/"https:////www.stanley1913.com//collections//x-messi-collab/">collaborations with soccer legends<\/a>, limited edition <a href=https://www.ama.org/"https:////www.stanley1913.com//collections//limited-edition-gifts/">gift lines<\/a> and <a href=https://www.ama.org/"https:////www.headcountcoffee.com//blogs//corporate-legends-lost-empires//how-stanley-tumblers-became-a-multibillion-dollar-cultural-phenomenon/">retail storytelling<\/a> that reinforced the physical product as a centerpiece of the brand experience.<\/p>\n\n\n\nEven legacy brands are rediscovering the power of tangible engagement. <a href=https://www.ama.org/"https:////www.mcdonalds.com//gb//en-gb//newsroom//article//friends-meal.html/">McDonald/u2019s adult Happy Meals and collectibles<\/a> generated enormous attention in part because of the grownup-approved figurines included with the meal. The collectibles transformed a standard promotion into a physical experience that consumers wanted to own, share and display.<\/p>\n\n\n\nEach of these examples illustrates the same principle. When tangible elements are central to the strategy, they amplify attention and extend engagement far beyond the momentary. A product kept and shown off or treasured personally is a campaign extended for more impressions (and therefor a lower CPI and greater ROI).<\/p>\n\n\n\nFrom Instance To Impact<\/strong><\/p>\n\n\n\nOf course, not every branded product or physical activation delivers that kind of impact.<\/p>\n\n\n\nThe difference often comes down to design and intentionality.<\/p>\n\n\n\nPPAI\u2019s <a href=https://www.ama.org/"https:////www.ppai.org//wp-content//uploads//2025//10//Promos-5-Second-Impact-PPAI-Research-2025.pdf/">5-Second Impact study<\/a>, which examined consumer reactions to promotional products, found that design is the most important factor determining whether people keep a branded item. Eighty-nine percent of respondents said design influences whether they hold onto a product. Quality materials ranked next, valued by 68% of consumers, while nearly half said a personal touch like personalization or messaging makes an item more memorable or bound to be kept.<\/p>\n\n\n\nThose findings reinforce a critical lesson for marketers. Tangible marketing works best when it is thoughtful. A poorly designed keepsake can undermine brand perception just as quickly as a great one can strengthen it. But when quality and relevance are prioritized, physical items become part of a consumer\u2019s routine rather than a disposable artifact of a campaign.<\/p>\n\n\n\nThat\u2019s where tangible marketing moves from promotional to experiential.<\/p>\n\n\n\nThe Media Mix Needs Weight<\/strong><\/p>\n\n\n\nNone of this suggests that digital marketing is losing its importance. On the contrary, digital channels remain unmatched in their ability to deliver reach, targeting and real-time performance data.<\/p>\n\n\n\nBut digital works best when paired with something that provides campaign oomph<\/em>.<\/p>\n\n\n\nPhysical touchpoints like merch provide that weight. They transform abstract messaging into something consumers can interact with. They extend brand visibility beyond the moment of exposure. And they reinforce the idea that there is a real organization, with real people, behind the brand.<\/p>\n\n\n\nThe most effective marketing strategies today combine both approaches.<\/p>\n\n\n\nDigital media drives discovery and scale. Merch marketing deepens connection and memory. Together they create a more balanced ecosystem that serves both short-term performance and long-term brand equity.<\/p>\n\n\n\nDesigning Presence From The Start<\/strong><\/p>\n\n\n\nThe key for marketers is to treat tangible marketing as a strategic channel rather than an afterthought add-on.<\/p>\n\n\n\nToo often, physical elements appear late in campaign development and get added as giveaways, event swag or promotional extras. By that stage, they have limited opportunity to reinforce the central brand narrative. Marketers are so cognizant of attributing metrics that show the effectiveness of their work, and digital media offers each to obtain scorecards. It\u2019s always among the first considerations in any campaign. But the real ROI of merch is no different if we\u2019re clear on the intent and audience of the piece.<\/p>\n\n\n\nIf we\u2019re deliberate, we can track the recipient\u2019s behavior, the buying actions they take, and the lasting connection that results. When tangible elements are designed into campaigns from the beginning, they play a major role. They anchor experiences, encourage sharing, spark conversation and extend brand visibility into everyday life.<\/p>\n\n\n\nIn a marketing landscape increasingly dominated by digital impressions, that kind of presence matters more than ever.<\/p>\n\n\n\nOptimization may drive efficiency. But presence drives connection.<\/p>\n\n\n\nAnd the brands that succeed in the next era of marketing will likely be the ones that recognize both are essential.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////survey.alchemer.com//s3//8777976//PPAIxAMA-Subscribe-To-Research/" download>Subscribe to PPAI's Complementary Premium Research<\/a>\n","post_title":"Marketing\u2019s Most Overlooked Advantage: Brand Presence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketings-most-overlooked-advantage-brand-presence","to_ping":"","pinged":"","post_modified":"2026-04-14 15:20:23","post_modified_gmt":"2026-04-14 20:20:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=233106","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":230709,"post_author":"146335","post_date":"2026-03-30 20:06:25","post_date_gmt":"2026-03-31 01:06:25","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-how-leading-brands-drive-youtube-success-with-a-360-strategy-nbsp\">How leading brands drive YouTube success with a 360\u00b0 strategy <\/h4>\n\n\n\nYouTube has become the new king of media - spanning CTV, the creator economy, Shorts, and performance marketing. Yet many brands still manage these opportunities in silos, limiting impact and wasting spend.<\/p>\n\n\n\nThis playbook explores how leading brands are rethinking YouTube as a unified ecosystem. By aligning paid media, creator partnerships, and organic strategy, brands can reduce inefficiencies, improve brand suitability, and drive stronger performance.<\/p>\n\n\n\nInside, you\u2019ll discover the key challenges holding brands back, the strategies top marketers are adopting, and how to build a more connected, effective YouTube approach.<\/p>\n\n\n\nDownload the guide to see how brands are turning YouTube into a true growth engine. <\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa10612&ch=\%22 download>Download<\/a>\n\n\n\n<\/p>\n","post_title":"The Brand Marketer\u2019s YouTube Playbook","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-brand-marketers-youtube-playbook","to_ping":"","pinged":"","post_modified":"2026-03-30 10:27:14","post_modified_gmt":"2026-03-30 15:27:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=230709","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":231152,"post_author":"146335","post_date":"2026-03-30 15:16:25","post_date_gmt":"2026-03-30 20:16:25","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-steal-proven-experiential-tactics-from-leading-marketers-to-drive-engagement-pipeline-and-measurable-roi\">Steal proven experiential tactics from leading marketers to drive engagement, pipeline, and measurable ROI.<\/h4>\n\n\n\nThis guide is built for marketers who need events and experience to perform like a true marketing channel not just a line item. Inside, you\u2019ll learn how leading brands define experiential marketing, choose the right formats, and design \u201cmoney-can\u2019t-buy\u201d moments that create emotional connection and long-term loyalty. Get practical ideas for leveraging AI, RFID, and data to personalize experiences at scale, measure behavior across touchpoints, and connect those insights back to the pipeline and revenue.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_cvea53&ch=\%22 download>Download<\/a>\n\n\n\n<\/p>\n","post_title":"Experiential Marketing Playbook for Modern B2B Marketers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"experiential-marketing-playbook-for-modern-b2b-marketers","to_ping":"","pinged":"","post_modified":"2026-03-30 15:16:29","post_modified_gmt":"2026-03-30 20:16:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=231152","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":229836,"post_author":"146335","post_date":"2026-03-18 10:26:55","post_date_gmt":"2026-03-18 15:26:55","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-build-a-content-system-that-aligns-teams-and-accelerates-pipeline\">Build a content system that aligns teams\u2014and accelerates pipeline<\/em><\/strong><\/h4>\n\n\n\nMarketing teams aren\u2019t struggling to create content. They\u2019re struggling to make it usable.<\/p>\n\n\n\nThink of a common buyer objection your team faces. Now ask whether a rep could find the right asset to address it in 10 seconds while on a live call.<\/p>\n\n\n\nMost teams find the answer is no. Not because the content doesn't exist, but because it's not organized around how sellers actually search for things in the moment.<\/p>\n\n\n\nThe Sales Content Taxonomy Blueprint walks through a six-category framework built around deal stages, not marketing categories.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_allq07&ch=\%22 download>Download<\/a>\n","post_title":"Where Marketing Strategy Meets Sales Execution","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-sales-content-taxonomy-blueprint","to_ping":"","pinged":"","post_modified":"2026-03-25 13:56:52","post_modified_gmt":"2026-03-25 18:56:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=229836","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":229560,"post_author":"146335","post_date":"2026-03-13 11:38:35","post_date_gmt":"2026-03-13 16:38:35","post_content":"\nEvery marketing team is being asked the same question right now: how do we make intelligent decisions faster, under more scrutiny and with higher stakes than ever before?<\/p>\n\n\n\nThe next era of brand growth will not be defined by who experiments most aggressively with AI, but by who executes consistently and at scale with discipline.<\/p>\n\n\n\nSynthetic data, artificially generated data that mirrors real-world patterns, allows marketers to extend existing insights, model scenarios and explore audiences that are difficult, expensive or hard to reach through traditional methods.<\/p>\n\n\n\nSynthetic data and AI are no longer experimental tools. They are becoming foundational capabilities for faster decision-making, deeper market understanding and more resilient growth when applied with purpose.<\/p>\n\n\n\nFor marketing leaders, this moment represents a strategic inflection point. The opportunity is no longer about proving that AI works. It is about building the operating models, governance and skills required to make it work at scale. It is about understanding which decisions this will help us improve.<\/p>\n\n\n\nIn the case of synthetic data, for example:<\/p>\n\n\n\n\u00b7 Where does speed matter more than absolute certainty?<\/p>\n\n\n\n\u00b7 Which audience segments should we prioritise next?<\/p>\n\n\n\n\u00b7 Where are we over\u2011investing?<\/p>\n\n\n\n\u00b7 Which growth bets can we pressure\u2011test before committing spend?<\/p>\n\n\n\n\u00b7 From this point on, the question is no longer \u201ccan AI help?\u201d but \u201cwhere will it materially change how we decide?\u201d<\/p>\n\n\n\nFrom data collection to data engineering<\/strong><\/p>\n\n\n\nFor decades, marketing insight operated on an additive mindset: more data meant more confidence. More surveys, bigger panels, more signals.<\/p>\n\n\n\nToday, the equation has changed. Confidence increasingly comes from speed, coverage and the ability to model uncertainty, not just from larger samples. Leading organisations are shifting from simply collecting data to actively engineering it, expanding and diversifying signal coverage, accelerating learning cycles, and filling blind spots where traditional approaches struggle.<\/p>\n\n\n\nSynthetic data\u2019s value, however, does not come from using it everywhere. It comes from using it intentionally, in service of specific marketing decisions. Drawing on Kantar\u2019s work, pairing synthetic data with AI enables faster learning cycles and more confident decision\u2011making.<\/p>\n\n\n\nThis shift matters because speed is a competitive advantage. Product cycles are shorter, consumer expectations change rapidly, and privacy constraints continue to tighten. Synthetic data offers a way to respond to these pressures without sacrificing responsibility and trade-offs that can be managed through data quality audits and the right governance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.kantar.com//campaigns//A-definitive-guide-to-synthetic-data-boosting-in-brand-health-tracking?utm_source=social+media&utm_medium=AMA\%22> $\"\"$ download Kantar\u2019s latest paper<\/a>.<\/p>\n","post_title":"Synthetic Data: From \u2018What can this technology do?\u2019 to \u2018Which decisions will this help us make better?\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"synthetic-data-from-what-can-this-technology-do-to-which-decisions-will-this-help-us-make-better-2","to_ping":"","pinged":"","post_modified":"2026-03-31 14:49:53","post_modified_gmt":"2026-03-31 19:49:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=229560","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":229543,"post_author":"146335","post_date":"2026-03-13 09:17:08","post_date_gmt":"2026-03-13 14:17:08","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-island-s-head-of-brand-shares-what-separates-memorable-brands-from-generic-ones-and-how-to-operationalize-it-free-webinar-hosted-by-wisestamp\">Island's Head of Brand shares what separates memorable brands from generic ones, and how to operationalize it. Free webinar hosted by WiseStamp.<\/h4>\n\n\n\n<p id=\"h-island-s-head-of-brand-shares-what-separates-memorable-brands-from-generic-ones-and-how-to-operationalize-it-free-webinar-hosted-by-wisestamp-learn-proven-ways-to-create-a-memorable-brand-that-delights-your-icp-audience-and-avoid-looking-generic-by-playing-it-safe\"> Learn proven ways to create a memorable brand that delights your ICP audience and avoid looking generic by playing it safe.<\/p>\n\n\n\nGet successful examples from decades of marketing experience brought to you by Island's Head of Brand, hosted by WiseStamp.<\/p>\n\n\n\nYou may have the brand basics covered: logo, website, social channels, creative assets. But is it enough to make you memorable?<\/p>\n\n\n\nNot likely. It\u2019s just the baseline where most brands compete. But not enough to win.<\/p>\n\n\n\nFact is, the most memorable brands go beyond the baseline.<\/p>\n\n\n\nThey delight ICPs with small details that show expertise. Surprise with unexpected touchpoints. Build emotional cues that express empathy. <\/p>\n\n\n\nLearn how to develop a brand story, build experiences that speak to your ICP\u2019s emotions, and operationalize the small details that make your brand stick.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa10519&ch=\%22 download>Watch On Demand<\/a>\n","post_title":"How to Build a Brand Your ICP Won't Forget","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-build-a-brand-your-icp-wont-forget","to_ping":"","pinged":"","post_modified":"2026-03-16 09:32:37","post_modified_gmt":"2026-03-16 14:32:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=229543","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":221029,"post_author":"146335","post_date":"2026-02-02 12:45:05","post_date_gmt":"2026-02-02 18:45:05","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-as-ai-generated-hoaxes-become-indistinguishable-from-reality-discover-the-essential-detection-tools-and-workflows-needed-to-safeguard-your-institutional-integrity\">As AI-generated hoaxes become indistinguishable from reality, discover the essential detection tools and workflows needed to safeguard your institutional integrity.<\/h4>\n\n\n\nIn 2026, the publishing and media industries have reached a critical threshold where human-created and AI-generated content coexist on nearly every platform. While generative AI offers powerful opportunities for efficiency, it also introduces unprecedented risks, from sophisticated deepfake hoaxes to the legal ramifications of AI-driven plagiarism. Today, editorial teams are under immense pressure to maintain integrity as audience trust reaches an all-time low.<\/p>\n\n\n\nThis new guide by <a href=https://www.ama.org/"http:////copyleaks.com/">Copyleaks provides a strategic framework for media and publishing organizations to implement a zero-trust editorial workflow. It explores how leading companies are moving beyond manual oversight to integrate automated AI detection, ensuring that every piece of content\u2014whether text, image, or video\u2014is verified as authentic before it ever reaches the public.<\/p>\n\n\n\nDownload now to learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to implement a robust compliance framework for all submissions<\/li>\n\n\n\n<li>The five essential steps of a modern, AI-resistant editorial workflow<\/li>\n\n\n\n<li>Best practices for detecting AI-generated plagiarism in text, images, and video<\/li>\n\n\n\n<li>Strategies for maintaining transparency and rebuilding audience trust in 2026<\/li>\n<\/ul>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_copz02&ch=\%22 download>Download<\/a>\n","post_title":"Combating AI-Generated Hoaxes: Media Workflows for 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"combating-ai-generated-hoaxes-media-workflows-for-2026","to_ping":"","pinged":"","post_modified":"2026-02-02 12:45:08","post_modified_gmt":"2026-02-02 18:45:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=221029","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />