Skip to Content Skip to Footer
AMA/u2019s digital badging<\/a>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":218422,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//Learning-Events_Blank-1.png?w=600\%22 alt=\"\" class=\"wp-image-218422\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":121056,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">\"\"join & SAVE<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div><\/div>\n<!-- \/wp:media-text -->","post_title":"Digital Marketing Copywriting \u2013 May 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-copywriting-may-2026","to_ping":"","pinged":"","post_modified":"2026-03-03 09:13:36","post_modified_gmt":"2026-03-03 15:13:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=204985","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":224488,"post_author":"168509","post_date":"2026-02-20 09:39:23","post_date_gmt":"2026-02-20 15:39:23","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-create-impactful-messaging\">Create Impactful Messaging<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Great marketing writers know that using the right messaging tailored to their customers\u2019 needs through a specific platform can make all the difference in growing a business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This <strong>small-group online training<\/strong> will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web \u2014 specifically social media, blogs and email.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We'll look at how today\u2019s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you\u2019ll leave ready to write the perfect headline and produce content people actually want to read.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The <strong>six-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121344,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Woman-at-Computer_620x466.png/" alt=\"\" class=\"wp-image-121344\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-weekly-assignments\">Weekly Assignments<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Each Thursday, you'll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121345,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png/" alt=\"\" class=\"wp-image-121345\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-live-classes\">4 Live Classes<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on <strong>July 22, August 5, August 19, and September 2.<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":224503,\"uuid\":\"e983d3c2-ca8c-4867-972e-e7b32b7981eb\",\"type\":\"product\"}],\"buttonText\":\"Register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><strong>Join as a group or team and save!<\/strong><br><strong>Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand the content marketing funnel and the role customer awareness plays in copywriting.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create a brand voice and personality.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Write effective website copy for home pages, products and services and micro-copy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Develop impactful email copy considering subject lines, body copy and using A\/B testing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Write effective long-form copy in the form of articles or blogs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create social media copy for newsfeeds, video and stories that drive people to action.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand the implications of accessibility in copywriting.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:heading {\"textAlign\":\"left\"} -->\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-show-your-achievement\">Show your achievement!<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">When you finish this program, you\u2019ll get a <strong>digital badge and certificate<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about <a href=https://www.ama.org/"https:////www.ama.org//ama-digital-badges///">AMA/u2019s digital badging<\/a>.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":218422,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//Learning-Events_Blank-1.png?w=600\%22 alt=\"\" class=\"wp-image-218422\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":121056,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">\"\"join & SAVE<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div><\/div>\n<!-- \/wp:media-text -->","post_title":"Digital Marketing Copywriting \u2013 July 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-copywriting-july-2026","to_ping":"","pinged":"","post_modified":"2026-03-13 16:06:15","post_modified_gmt":"2026-03-13 21:06:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=224488","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":231547,"post_author":"146335","post_date":"2026-04-01 14:10:10","post_date_gmt":"2026-04-01 19:10:10","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-uncover-today-s-top-content-challenges-emerging-trends-and-how-to-win-in-2026\">Uncover today\u2019s top content challenges, emerging trends, and how to win in 2026<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Back for its fourth edition, the State of Digital Content 2026 gives a behind-the-scenes look into how content teams operate and where they\u2019re headed next. This year, <strong>Canto surveyed over 400 content and marketing professionals<\/strong> to understand how teams navigate rising <strong>digital content<\/strong> complexity, what operational challenges slow them down, and what the most advanced, best-in-class organizations do differently.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>You\u2019ll glean insights on:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>The content boom:<\/strong>\u00a0Understand trends in\u00a0<strong>content operation<\/strong>\u00a0budgets and expectations around content volume in the age of AI<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Content operations under pressure:<\/strong>\u00a0Investigate the top challenges organizations are facing around\u00a0<strong>digital content management<\/strong>, workflow performance, and focus areas for improvement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>What\u2019s driving digital asset management:<\/strong>\u00a0See how organizations are managing content, the consequences of mismanaged assets, and the best practices you need now<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Tech stack optimization:<\/strong>\u00a0Find out where teams are inefficient, the latest operational priorities, and\u00a0<strong>marketing tech stack<\/strong>\u00a0maturity trends<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>AI throughout the\u00a0content lifecycle:<\/strong>\u00a0Discover how AI is impacting content operations, where organizations can apply AI successfully, and emerging opportunities<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_cant23\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_cant23&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"The State of Digital Content: 2026 Edition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-state-of-digital-content-2026-edition","to_ping":"","pinged":"","post_modified":"2026-04-01 14:10:13","post_modified_gmt":"2026-04-01 19:10:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=231547","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":210260,"post_author":"146335","post_date":"2025-11-05 00:00:00","post_date_gmt":"2025-11-05 06:00:00","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-combat-the-dual-threats-of-ai-generated-content-and-plagiarism-that-are-eroding-audience-trust-and-exposing-your-brand-to-financial-and-legal-risks-download-the-essential-new-copyleaks-guide-to-learn-how-to-safeguard-your-intellectual-property-protect-revenue-streams-from-piracy-and-implement-an-enterprise-ready-content-solution-for-authenticity-and-reputation-protection\">Combat the dual threats of AI-generated content and plagiarism that are eroding audience trust and exposing your brand to financial and legal risks. Download the essential new Copyleaks guide to learn how to safeguard your intellectual property, protect revenue streams from piracy, and implement an enterprise-ready content solution for authenticity and reputation protection.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In today's media landscape, the dual threats of AI-generated content and plagiarism are eroding audience trust and creating financial and legal risks for media and publishing companies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Download the new guide from Copyleaks to explore:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How to combat the rising challenges of content authenticity<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Protecting intellectual property and revenue streams from AI misuse and piracy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Why content verification is a strategic investment that safeguards your brand's reputation<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>An enterprise-ready solution for AI and plagiarism detection at scale<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_defa9726\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa9726&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"How AI and Plagiarism Threaten Media Integrity and Profitability","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-ai-and-plagiarism-threaten-media-integrity-and-profitability","to_ping":"","pinged":"","post_modified":"2025-10-30 15:22:51","post_modified_gmt":"2025-10-30 20:22:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=210260","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />
4 results
The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.